HAGLÖFS ACHIEVES FAIR WEAR FOUNDATION LEADER STATUS
Haglöfs, the only Nordic outdoor brand currently member of Fair Wear Foundation, has after several years of intensive work been awarded with ‘Leader’ status – the highest member category available.
Haglöfs, the only Nordic outdoor brand currently member of Fair Wear Foundation, has after several years of intensive work been awarded with ‘Leader’ status – the highest member category available.
Invention has become tradition for Haglöfs, and nothing proves this better than PROOF™. In developing this innovative and extremely protective high-performance material technology for outdoor wear, Haglöfs explored every aspect of sustainable thinking – so that its environmental footprint is as low as possible.
PROOF™ is a highly protective material technology, developed by Haglöfs to provide a
Refinement. That's one word that can sum up the Haglöfs SS19 range. Pieces were streamlined, silhouettes improved, features added, and new notes of color bought in – fashionable and attractive, without being locked to fleeting trends, and selected from timeless sources of inspiration to give even more of "instant classic" feel to the line. This also brings Haglöfs closer to its roots. Innovation a
Haglöfs has today released its annual Sustainability Report. In it, the Swedish outdoor gear manufacturer describes its extensive sustainability efforts in 2017 - relating to its products, the production of them, the people who work with them, and our planet.
RECRUITS NORDIC MARKETING MANAGER AND GLOCAL PR & SOCIAL MEDIA SPECIALIST
Cotton - perhaps the world's most popular, most thirsty and most poisonous raw material. So much so that our planet is unable to produce any more cotton than current levels.
Biocides have long been used to avoid bad odors in training and outdoor clothing because they kill bacteria. That is the old school way. New innovations allow us to use zeolites, a pumice‐like mineral, which also keeps the clothes fresher without killing living organisms. Take a look!
Every year, billions of kilograms of textiles are being added to the world’s growing problem of waste. That’s unnecessary because these textiles can be reused or recycled. Here is a look at what we’re doing to keep clothes in the loop, again and again. Fall in love with your products. It’s possible.
They’re very small. Almost unseen by the naked eye. However, microplastics have started to clog ecosystems all around the world. Our oceans will soon likely have more plastic in them than fish. Take a look at what we’re doing to help address this here.
It stands to reason that to repair, rebuild and recharge an item is a better and more sustainable option than replacing it. So, it's a concept that Haglöfs built into the core of their new Eco PROOF Jacket – an item of clothing that ramps up the sustainability while remaining perfect for high performance activity. Eco PROOF Jacket is launched in two colours for men and women.
The outdoor brand Haglöfs has been awarded yet another design prize as its jacket Eco Proof Jacket was chosen Winner in the category Urban Outer Layer 3L at the ISPO Award 2018.
We know that the best clothing is made by using the right, most appropriate materials. Very often, this actually means that new materials, ones which do the job perfectly, are developed and created. But sometimes, materials that have been evolved over tens of thousands of years - like down- are the ones that suit the garment and its purpose best.
When this is the case, it's important that sust
Today Haglöfs introduces V series, a new stand alone concept that puts Haglöfs’ renowned innovation and design on display.The first release from Haglöfs V series is the Down Jacket, the world’s toughest insulated jacket. The V series Down Jacket is available in two color ways in a limited edition.
This Friday November 24th is commonly known as Black Friday, a day where prices are dumped and consumption increases massively. We, who believe in a sustainable outdoor industry, don't do Black Friday. We do GREEN FRIDAY. That's why 100% of the proceedings from the products from our Sustainable Choice selection, sold in our own stores and online this day, will be donated to Protect Our Winters, a
Haglöfs has been a member of Fair Wear Foundation since 2012 and is today the only Nordic outdoor brand on the member list.
Swedish outdoor brand Haglöfs launches a new website and introduces online sales in four new countries. The objective is to open ecommerce in all its key markets within the next six months as to complement its wholesale and retail business.
This winter, Haglöfs steps up the game for what skiing and snowboarding is all about when introducing two new snow series – KHIONE for women and NENGAL for men. Developed with well-considered features, a modern style and engineered to follow your every move on the mountains, KHIONE and NENGAL are designed to bring the best out of any ski and snowboard enthusiast.
Haglöfs feels that adding recycled materials to outdoor gear is not just paying lip service to sustainability: it's a great way to make highly functional products with reduced environmental loads, and will soon be the norm.
It's long been held as fact that down has the best warmth-to-weight ratio out there. But as the clouds gather, the temperatures drop, and we prepare for our autumn and winter adventures, Haglöfs are seeking to challenge this assumption.
Haglöfs have reinforced their commitment to fluorocarbon-free treatments on their products by vowing to the complete transition to more environmentally friendly substances by year 2020.