Press release -
Shaping the Future of Indoor Skiing: HEAD x SnowWorld Group
HEAD Sport GmbH announces its new strategic partnership with SnowWorld Group, one of Europe’s leading operators of indoor ski resorts. Spanning eleven slopes across five countries in Europe and the United Kingdom, the collaboration marks a significant step in expanding HEAD’s presence within the year-round winter sports market.
As part of the agreement, HEAD will equip all SnowWorld locations as well as The Snow Centre with premium rental equipment and a comprehensive range of high-performance products available in on-site retail shops. The goal is to deliver an exceptional experience for skiers and snowboarders of all levels—from first-time guests to advanced athletes—by combining innovation, comfort, and cutting-edge design.
“This partnership reflects where our Group is heading: building long-term relationships with world-class brands which don't just follow the industry but help shape it. With HEAD by our side, we have a partner as committed to innovation and excellence as we are,” said Wim Hubrechtsen CEO of SnowWorld.
“At HEAD, we're driven by passion for the sport. Teaming up with SnowWorld allows us to share that passion with a vibrant community, 365 days a year. From a guest's first turn to their thousandth,” added René Harrer Vice President at HEAD.
This partnership reinforces HEAD’s commitment to innovation, quality, and performance, while opening new opportunities to engage with winter sports enthusiasts beyond traditional mountain environments. Together with SnowWorld Group, HEAD is set to help shape the future of indoor skiing and elevate the guest experience across all locations.
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ABOUT HEAD
HEAD is a leading global provider of premium, high-performance equipment and apparel for athletes and players, at all levels.
We have five divisions: Winter Sports, Racquet Sports, Water Sports, Sportswear and Licensing.
We sell products under the brands:
HEAD (alpine skis, ski bindings, ski boots, snowboard and protection products, tennis, racquetball, paddle, squash and pickleball racquets, tennis balls and tennis footwear, sportswear and swimming products)
PENN (tennis balls and racquetball balls)
TYROLIA (ski bindings)
MARES, SSI and rEvo (diving)
LiveAboard (diving holidays, dive tours)
ZOGGS (goggles, swimwear and equipment)
INDIGO (skis, ski helmets, ski goggles, ski accessories, snowboards and other ski gear)
AQUALUNG (scuba diving, freediving and snorkeling)
Since our launch in 1950, we’ve achieved a reputation for cutting-edge design, engineering excellence and a passion for championing all sport, everywhere. World-class performance demands the very best equipment and that’s why, at HEAD, our purpose is to give athletes and players at every level, exactly what they need to win.
