What happens when winter doesn't deliver, but the urge to ski never disappears? David Meier and his crew came up with an answer: take freeride skiing into summer, mix it with mountain biking, add a few ambitious stunts and connect everything in one continuous run.
When decades of experience, technological innovation and pioneering design come together, something extraordinary is created. The new, all-electric Porsche Taycan Turbo Cross Turismo “Adventure” impresses with both its performance and its fresh aesthetic, making it the ultimate winter sports vehicle.
A successful start to the season for the HEAD Worldcup Rebels at the opening race in Sölden! HEAD newcomer Lara Colturi narrowly missed out on victory in Saturday’s giant slalom, finishing second by just one hundredth of a second. Emma Aicher claimed her first-ever giant slalom podium in third place, while five HEAD athletes finished in the top eight.
World Cup No. 1 in both the men’s and women’s rankings, twelve Olympic medals, 23 World Cup victories and to top it all off, the companies first-ever men’s slalom small Crystal Globe. The HEAD Worldcup Rebels ended last season with an impressive record. Now with high-profile new signings, HEAD aims to reaffirm its leading position in alpine skiing in 2026/27.
We’re excited to share the first look at the new HEAD | TYROLIA Freeski Team film, Inside the Season.
Ester Ledecká is heading into the new season as a HEAD Worldcup Rebel! The 31-year-old Czech athlete won Olympic gold in the Super-G at the 2018 Winter Olympics and claimed bronze in the Downhill at the 2025 World Championships. With four World Cup victories to date – two in Downhill and two in Super-G – the speed specialist has stood on the top step of the podium multiple times.
Lara Colturi is now the fourth high-profile new addition to the HEAD Worldcup Rebels! The 19-year-old sky prodigy, who represents the Albanian Ski Federation, will strengthen the HEAD team in the coming season, joining Henrik Kristoffersen, Christof Innerhofer and Alice Robinson. In her World Cup rookie season, at 16 years old, Lara conquered multiple top 20 results.
Yet another top athlete signs up to the HEAD Worldcup Rebels! Following Henrik Kristoffersen and Christof Innerhofer, HEAD secures a high-profile new signing for the women's team: Alice Robinson is competing for HEAD starting immediately. The 24-year-old New Zealand athlete finished last season in second place overall in the Super-G.
The next high-profile signing for the HEAD Worldcup Rebels: following Henrik Kristoffersen, Christof Innerhofer also joins the HEAD team. The 41-year-old athlete from South Tirol was the World Champion in the Super-G in Garmisch-Partenkirchen in 2011; he also won Silver in the Combined event and Bronze in the Downhill at the same world championships.
High-profile signing for the HEAD Worldcup Rebels: twice World Champion and 34-time World Cup race winner, Henrik Kristoffersen joins the HEAD team. The 31-year-old Norwegian athlete, who has already won the overall ranking in the Slalom four times, earned the Bronze medal in this discipline at the Olympic Games in Mailand-Cortina 2026.
HEAD Sport GmbH announces its new strategic partnership with SnowWorld Group, one of Europe’s leading operators of indoor ski resorts. Spanning eleven slopes across five countries in Europe and the United Kingdom, the collaboration marks a significant step in expanding HEAD’s presence within the year-round winter sports market.
The 2026 Freeride World Tour was never going to be straightforward. Two stops cancelled due to conditions, a replacement event that also never made it off the ground, and a compressed format where every single result counted more than ever. In that context, the HEAD team delivered a full season campaign: historic victories, brutal bad luck, runs that will stay in people's heads for a long time.
The HEAD Worldcup Rebels impressively put their stamp on their No. 1 position this season. With 9,720 points, HEAD clearly won the FIS ranking for ski manufacturers, leading both the men's and women's rankings. The HEAD team notched up a total of 79 podium finishes, including no fewer than 23 victories.
What a finale for Atle Lie McGrath. The 25-year-old Norwegian athlete keeps his nerve on Wednesday in the Slalom at Hafjell, the final race of the season, and clinches the Crystal Globe in this discipline by finishing eighth. In the Giant Slalom on Tuesday, Atle Lie McGrath finished third to stand on the podium once again.
Two HEAD Worldcup Rebels - Corinne Suter and Vincent Kriechmayr - round off the speed season with podiums in the Super-G events in Kvitfjell on Sunday. Both finish in second place. Vincent Kriechmayr is also second in the Super-G World Cup ranking. Emma Aicher is in second place in the World Cup overall ranking, just 45 points behind with two more races to go.
What a sensational World Cup finale for Laura Pirovano in the Downhill. The 28-year-old Italian athlete secures the Downhill Crystal Globe with victory in Kvitfjell on Saturday. This is her third successive win in this discipline. Second place in the Downhill overall ranking goes to shooting star Emma Aicher.
Vincent Kriechmayr wins the only Downhill race that could be held this weekend in Courchevel, and that was on Friday. This is the tenth Downhill victory for the HEAD Worldcup Rebel, and his 20th in the World Cup overall. Emma Aicher achieves her best-ever Slalom result, finishing in second place on Sunday in Aare.
What an awesome weekend for Laura Pirovano and the HEAD Worldcup Rebels! Laura Pirovano wins her first two World Cup victories in both Downhill events in Val di Fassa on Friday and Saturday to take the lead in the discipline ranking. On Friday, the 28-year-old Italian wins by one hundredth of a second in front of Emma Aicher, and on Saturday by one hundredth of a second ahead of Cornelia Hütter.
Two athletes who returned to the World Cup this season following injuries win a double victory for the HEAD Worldcup Rebels in the Downhill in Soldeu on Friday: Corinne Suter stands on top of the podium for the sixth time, Nina Ortlieb in second place, just missing her first Downhill victory eleven hundredths of a second behind her.
Out of ten competitions: four gold medals, six silver medals, and two bronzes; an impressive tally at the major event of the season that yet again confirms the HEAD Worldcup Rebels are in a class of their own. Franjo von Allmen wins an awesome three victories in the Downhill, Super-G, and Team event to clinch his place in skiing history as Bormio's alpine superstar.
