On 1 December 2022, Daniel Larsson will assume the role of Service Market Manager for Bavaria Sweden
On 1 December 2022, Daniel Larsson will assume the role of Service Market Manager for Bavaria Sweden

Press release -

Bavaria Sweden Appoints Daniel Larsson as Service Market Manager

Bavaria Sweden has named Daniel Larsson as its new Service Market Manager. Daniel has a degree in economics, and has held several leadership positions in the banking industry. He comes from the role as CEO of a family business and as Chairman of the Board of various companies within the Vestum Group. Daniel will assume the role as Service Market Manager on December 1 2022.

- Following a comprehensive recruitment process, I am very pleased and proud to be able to welcome Daniel to Bavaria Sweden. He has a broad background from various industries and has been instrumental in achieving a high level of growth. With Daniel we strengthen our expertise in our in our continuous and very critical efforts to develop the service market. His values are also fully in line with the culture we have within Bavaria where both employee and customer satisfaction are important cornerstones. With a high degree of business acumen, strategic knowledge and a strong customer focus, we are convinced that Daniel is the right person for the job, says CEO of Bavaria Sweden, Johan Frisk.

Since its inception in 1996, Bavaria has grown to become one of Europe's largest dealers of BMW and MINI. Since 2017, the company has been part of the Swedish Hedin Mobility Group; one of Europe's largest privately owned mobility solutions providers and vehicle retail companies.

Daniel is excited to step into the role and contribute to Bavaria's continued development. He sees great potential in exploiting and leveraging synergies within the Group and getting additional structures in place.

- The automotive industry is at a very exciting stage and BMW and MINI are brands that are very close to my heart. In addition, Bavaria's culture, innovative mindset and high quality expectations are fully in line with my own values. Customers' expectations for seamless experiences are growing and we will do our utmost to offer our customers as smooth and easy a connection with us as possible. I'm very much looking forward to being part of Bavaria, says Daniel Larsson.

Bavaria has in recent years focused heavily on developing its aftermarket business, processes, procedures and customer experience. This work is now continuing with increased intensity. Bavaria has a clear ambition to further develop solutions and services to attract and retain even more BMW and MINI owners.

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About Hedin Automotive AS
Hedin Automotive AS is a wholly owned subsidiary of Hedin Mobility Group. The Company operates Bavaria, one of the largest dealers of BMW and MINI in Scandinavia, Hedin Automotive AG (BMW and MINI in Switzerland), Bavaria Laakkonen Oy (BMW and MINI in Finland), GS Parts (Norway's largest independent supplier of spare parts and accessories for BMW), Koed (spare parts and accessories for BMW and MINI in Denmark and Norway) and BNC Nordic Distribution. Hedin Automotive AS has a turnover of more than 1,2 billion EUR, employing more than 1,4000 employees. www.hedinautomotive.no

About Hedin Mobility Group
Hedin Mobility Group is one of Europe's largest privately owned mobility solutions providers, with approximately 7,500 employees and operations in 13 countries. Net sales in 2021 was SEK 28.2 billion and the Group sold more than 125,000 vehicles*.

Hedin Mobility Group provides sales of new and used passenger cars, commercial vehicles and trucks, as well as aftermarket services, to both private and corporate customers. Sales take place both online and via a European dealer network of around 260 wholly owned dealerships.

The Group represents more than 40 brands and is also the importer for Ford in Sweden and Ford F-150 in Europe; Renault, Dacia and Alpine in Sweden and Denmark; Hongqi in Sweden and the Netherlands; Dodge and RAM in Europe; and for INEOS Grenadier in eleven countries**, as well as distributor for MG in Sweden and for BYD in Sweden and Germany.

In addition, the Group's operations include wholesale and distribution operations of tires and spare parts, the car rental company Mabi Mobility AB, the private leasing company Car to Go Sweden AB, the corporate leasing company Unifleet AB and co-ownership in Pendragon PLC and iMove AS.  www.hedinmobilitygroup.com

Hedin Mobility Group is part of the Hedin Group together with Tuve Bygg AB and I.A. Hedin Fastighet AB. Hedin Group is also a partner in Consensus Asset Management and Ripam Invest AB, which owns Marstrands Kurhotell, Kurbadhus and Societetshus. www.hedingroup.com

* Including approx. 21,500 vehicles attributable to operations transferred from Hedin Group AB in October 2021.
** Belgium, the Netherlands, Luxembourg, Sweden, Denmark, Norway, Finland, Estonia, Latvia, Lithuania and Switzerland.

Contacts

Sissel Wiedenmann

Sissel Wiedenmann

Press contact Director, Culture and Communications +47 993 17 150

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One of Europe's Largest Mobility Providers

Hedin Mobility Group is one of Europe's largest mobility providers, with more than 12,500 employees and operations in 14 countries. In 2023, estimated Net sales amounted to SEK 100 billion (approx. €9 billion) and the Group sold more than 228,000 vehicles.

Our operations consist of three main business areas:
Distribution, Retail and Mobility Solutions.

Hedin Mobility Group
Fabrikkveien 36
4067 Stavanger
Norway
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