Earlier this spring, we launched NextGen Sweden with a well-attended kickoff gathering that brought together young professionals from across the industry. It was a great starting point, with strong engagement and a clear sense that there is both interest and need for a platform like this.Last week, the steering group held its first official meeting, marking the next step in shaping the initiative.
The younger you enter bigger rooms, the more you notice how they challenge you from the outset, how they shape your understanding of ambition, leadership and what it truly means to grow. These are the rooms that inspire awe, sharpen perspective and often influence the direction of a career early on.
Yet one element in those spaces has remained surprisingly persistent: the subtle pause that foll
ICCO returns to Cannes Lions 2026 with PR in Cannes, spotlighting “Relationship Capital: PR’s Power in the Age of AI.” In partnership with PRAM Consulting, the 24 June conference will bring global leaders together to explore how core PR disciplines remain critical in an AI-driven world—reinforcing trust, credibility and stakeholder engagement as key strategic assets.
Tightening up our use of data in campaigns is an ethical step PR must take to ensure we’re not contributing to misleading narratives.
