Kappahl Group's Sustainability Report shows that the Group continues to make significant strides toward a sustainable business model and a more responsible fashion future. Today, over 95% of its garments are made with less negative impact on people and the planet. And the 2024 results show that ambitious sustainability goals can go hand in hand with business growth.
Kappahl Group remains committed to driving sustainable change in the fashion industry and encourages customers to join the effort by choosing to forgo shopping bags whenever possible.
Kappahl Group continues to expand its second-hand offering through a newly established partnership with the innovative consumer-to-consumer (C2C) platform reCRQL. Customers in Sweden can now easily resell their previously purchased Kappahl garments, giving them a new life in someone else’s wardrobe. The service applies to the entire range and all brands within the Kappahl Group.
In 2024, a new milestone was reached – an impressive SEK 5.85 million was raised during the financial year, thanks to the joint efforts of Kappahl and its customers. The funds will be used to bring hope to children and young people facing tough circumstances, through local children’s rights organizations in the markets where Kappahl operates.
In 2023, Kappahl Group began collecting and selling secondhand garments in its Swedish and Norwegian stores. Now, the company is taking the next step in its expansion by significantly increasing the number of Swedish stores offering secondhand clothing. Additionally, the concept is being launched in Kappahl's Finnish stores.
Swedish children’s wear brand Newbie is thrilled to introduce its latest initiative, "PreLoved," aimed at promoting sustainability through the collection and resale of pre-worn Newbie garments. This innovative program gives beloved Newbie pieces a new life with another family.
Kappahl is accelerating its transition and leading the way towards a sustainable fashion world. Significant steps have been taken on the journey towards a transparent and responsible operation, reducing absolute carbon emissions by 15% since 2022. Additionally, Kappahl has had its climate target of a 50.4% reduction in absolute carbon emissions by 2032 validated by Science Based Targets (SBTi).
Storage and distribution facilities will be moved close to the Port of Gothenburg in 2026. In order to future-proof its delivery and logistics operations as it continues its growth journey, Kappahl Group will be opening a new distribution centre in the industrial area of Arendal on the outskirts of Gothenburg.
With sustainability at the very heart of the brand's inception, the creation of collections from remnant fabrics from production is a natural part of Newbie's customer offering. Now it's time again, during April the next collection will be released called "Rescued fabrics. To be loved again".
For the seventh consecutive year, Kappahl Group donates the surplus from its bag sales to organizations working for sustainable development. In 2023, a total of 2.6 million kronor was donated.
Time for a Newbie wedding! Kappahl’s Newbie brand is prepared for the wedding season as it launches a limited collection of clothes and accessories for women and children in a choice of dreamy white shades, romantic laces, rustic cotton and embroidery. This exclusive collection will be available online from the beginning of April.
Through the “Fine as I am” campaign, Kappahl, jointly with its customers, donated a total of EUR 500 000 during financial year 2023. The donations were made to local children’s rights organisations in Kappahl’s sales markets.
