Kappahl Group's Sustainability Report shows that the Group continues to make significant strides toward a sustainable business model and a more responsible fashion future. Today, over 95% of its garments are made with less negative impact on people and the planet. And the 2024 results show that ambitious sustainability goals can go hand in hand with business growth.
Kappahl Group is taking another step in its expansion journey by offering selected products from its assortment on the e-commerce platform Zalando. The goal is to introduce the Kappahl and Newbie brands to new target audiences.
Kappahl Group remains committed to driving sustainable change in the fashion industry and encourages customers to join the effort by choosing to forgo shopping bags whenever possible.
35 years at the forefront of fashion - Kappahl's journey in Finland began in 1990 when the company acquired Kestilä Ltd, the country's first ready-to-wear manufacturer. Over the years, Kappahl has grown to become a major player in the Finnish fashion scene - today the company has 44 stores in Finland, including Newbie stores, and around 6 million customers visit the physical stores every year.
Kappahl’s spring collection embodies the brand’s heritage of timeless, high-quality, and responsible fashion. The collection is launched through a campaign that highlights relationships and is part of Kappahl’s new brand communication, You and Yours. This communication strategy aims to reinforce Kappahl’s position and unique offering, showcasing its extensive fashion range for all target groups.
Kappahl Group continues to expand its second-hand offering through a newly established partnership with the innovative consumer-to-consumer (C2C) platform reCRQL. Customers in Sweden can now easily resell their previously purchased Kappahl garments, giving them a new life in someone else’s wardrobe. The service applies to the entire range and all brands within the Kappahl Group.
In 2024, a new milestone was reached – an impressive SEK 5.85 million was raised during the financial year, thanks to the joint efforts of Kappahl and its customers. The funds will be used to bring hope to children and young people facing tough circumstances, through local children’s rights organizations in the markets where Kappahl operates.
In 2023, Kappahl Group began collecting and selling secondhand garments in its Swedish and Norwegian stores. Now, the company is taking the next step in its expansion by significantly increasing the number of Swedish stores offering secondhand clothing. Additionally, the concept is being launched in Kappahl's Finnish stores.
Kappahl is launching part two of its brand design collaboration with digital creator Sanna Jörnvik Déman – an autumnal capsule collection that combines stunning materials with timeless design. With lovely autumn evenings in mind, they have created a beautiful and versatile collection in earthy tones that suits all the moments of autumn.
In 2026, Kappahl Group will move logistics from its current distribution centre in Mölndal to a newly built logistics centre in Arendal close to the Port of Gothenburg. Kappahl Group chooses Vanderlande to deliver the automation solutions in the 34,000 square meter property.
Kappahl is accelerating its transition and leading the way towards a sustainable fashion world. Significant steps have been taken on the journey towards a transparent and responsible operation, reducing absolute carbon emissions by 15% since 2022. Additionally, Kappahl has had its climate target of a 50.4% reduction in absolute carbon emissions by 2032 validated by Science Based Targets (SBTi).
Kappahl is launching a unique design collaboration for the brand kay/day with influencer Sanna Jörnvik Déman – a summery capsule collection that combines fantastic materials with timeless design. Inspired by the relaxed atmosphere of a summery southern Europe, Sanna and the kay/day team have together created a well-thought-out and versatile collection in earthy tones perfect for all summer.
