EUR 500 000 donation to children’s rights organisations in 2023

Through the “Fine as I am” campaign, Kappahl, jointly with its customers, donated a total of EUR 500 000 during financial year 2023. The donations were made to local children’s rights organisations in Kappahl’s sales markets.

"In recent years, there has been a succession of crises – pandemic, war and economic crisis. In these troubled times, more and more children are turning to Bris for support. Thanks to Kappahl and Kappahl's customers and the money they donate, Bris is not only able to help the children who need help here and now. We also have the opportunity to take children's stories to politicians and decision-makers in order to demand that they work for every child's right to a safe and secure childhood. says Magnus Jägerskog, Secretary General of Bris.

In Sweden, Kappahl partners with Bris, in Norway with Kors på Halsen, in Finland with the Mannerheim League for Child Welfare and in Poland with the Empowering Children Foundation. What all of these organisations have in common is that they give children the chance to speak to and receive support from an adult. With the aid of its customers, Kappahl donated a total of EUR 500 000 to these organisations in 2023.

The funds raised enable the organisations to employ more counsellors, for example, to respond to calls and chat messages from children and young people. Kappahl’s customers donate by activities such as rounding up their payment at the checkout in stores and by purchasing items from which a proportion of the proceeds benefits the organisations directly.

"I would like to extend immense thanks to all our customers and staff who made this possible. Together, we are supporting the vital efforts of these organisations for children and young people in need", said Claes Meldgaard, Vice President Sales at Kappahl Group.

About “Fine as I am” – support for children and young people

At Kappahl Group, we believe that everyone should be free to be themselves, and the motto “Fine as I am” is foundational for the work that we do. Everyone is different but equally valuable and absolutely fine just the way they are. Kappahl partners with organisations in their sales markets – Sweden, Norway, Finland and Poland – that support children and young people in need. Through our non-profit partnerships, we raise awareness of the vital efforts of these children’s rights organisations and promote the message that all children and young people are fine just as they are.

Our partner organisations:

• Sweden – Barnens Rätt I Samhället, BRIS, (Children’s Rights in Society)
• Norway – Kors på Halsen (‘Cross My Heart’), Norwegian Red Cross youth helpline and counselling service
• Finland – The Mannerheim League for Child Welfare
• Poland – Empowering Children Foundation