Kappahl Group and Arkivet Second Hand have signed an agreement under which Kappahl Group acquires a majority stake in Arkivet. The acquisition establishes a partnership between the two companies with the ambition of transforming the fashion industry and developing the fashion offering of the future in a circular economy.
Kappahl Group has appointed Esko Österbacka as its new Chief Financial Officer. Esko Österbacka brings more than 25 years of experience in finance across a range of industries. He most recently served as CFO at Nordic Garden Group, which includes Blomsterlandet and Plantehallen. He will assume the position no later than the turn of the year 2026/2027.
Kappahl Group’s latest sustainability report shows strong progress in 2025, with circularity, transparency and long-term responsibility increasingly driving the business. Compared with the 2022 baseline, climate emissions were reduced by 30 percent, while net sales from circular offerings increased by 102 percent.
On April 24, Kappahl Group’s lifestyle brand kay/day will open its doors in Västermalmsgallerian in Stockholm, marking the brand’s first standalone store. The opening represents an important step in the development of both kay/day and Kappahl as brands.
Scandinavian childrenswear and lifestyle brand Newbie partners with Swedish heritage footwear brand Kavat, founded in 1945, to launch a limited collection of premium leather children’s shoes.
Kappahl Group has supported children and young people through partnerships with children’s rights organisations since 2006. In recent years, the shared engagement together with our customers has continued to grow – and 2025 became yet another record year. In total, Kappahl Group and its customers raised SEK 6.17 million in 2025.
In Spring 2026, Kappahl Group will expand and open several Kappahl and Newbie stores in Iceland. Preparations for the new stores have started - eight Kappahl stores and one Newbie store will open through the Icelandic franchise partner LKA 19 - with openings planned for Spring next year. “This establishment is part of our growth strategy to strengthen our presence in the Nordic market
On 20 November, Swedish lifestyle brand Newbie will open its 11th store in the London area. The opening is part of the brand’s ongoing expansion in the UK and further strengthens Newbie’s presence in one of its most important markets.
Jeans are always in style – trendy, comfortable, durable, and sustainable. But as ripped and trashed denim once again appears in fashion, Kappahl is choosing a different path. This decision marks yet another step in the Kappahl Group’s journey toward creating a more responsible fashion world.
Kappahl Group's Sustainability Report shows that the Group continues to make significant strides toward a sustainable business model and a more responsible fashion future. Today, over 95% of its garments are made with less negative impact on people and the planet. And the 2024 results show that ambitious sustainability goals can go hand in hand with business growth.
Kappahl Group is taking another step in its expansion journey by offering selected products from its assortment on the e-commerce platform Zalando. The goal is to introduce the Kappahl and Newbie brands to new target audiences.
Kappahl Group remains committed to driving sustainable change in the fashion industry and encourages customers to join the effort by choosing to forgo shopping bags whenever possible.
35 years at the forefront of fashion - Kappahl's journey in Finland began in 1990 when the company acquired Kestilä Ltd, the country's first ready-to-wear manufacturer. Over the years, Kappahl has grown to become a major player in the Finnish fashion scene - today the company has 44 stores in Finland, including Newbie stores, and around 6 million customers visit the physical stores every year.
Kappahl Group continues to expand its second-hand offering through a newly established partnership with the innovative consumer-to-consumer (C2C) platform reCRQL. Customers in Sweden can now easily resell their previously purchased Kappahl garments, giving them a new life in someone else’s wardrobe. The service applies to the entire range and all brands within the Kappahl Group.
Newbie is celebrating its 15th anniversary by shining the spotlight on iconic products that demonstrate the timeless design of the Newbie brand. It is also launching two exclusive collections that pay tribute to the brand’s reputation as a leading destination for clothes for celebrations and special occasions.
In 2024, a new milestone was reached – an impressive SEK 5.85 million was raised during the financial year, thanks to the joint efforts of Kappahl and its customers. The funds will be used to bring hope to children and young people facing tough circumstances, through local children’s rights organizations in the markets where Kappahl operates.
Newbie, a beloved brand under the Kappahl Group, proudly announces the opening of its seventh store in the United Kingdom. Located in Guildford, within the greater London area, this new store marks a significant milestone in Newbie’s ongoing expansion and solidifies its growing presence in the British market. The store opens its doors on November 21st
In 2023, Kappahl Group began collecting and selling secondhand garments in its Swedish and Norwegian stores. Now, the company is taking the next step in its expansion by significantly increasing the number of Swedish stores offering secondhand clothing. Additionally, the concept is being launched in Kappahl's Finnish stores.
Kappahl is launching part two of its brand design collaboration with digital creator Sanna Jörnvik Déman – an autumnal capsule collection that combines stunning materials with timeless design. With lovely autumn evenings in mind, they have created a beautiful and versatile collection in earthy tones that suits all the moments of autumn.
The Kappahl Group’s brand, Newbie, continues its growth journey with the opening of three new stores in the London area this autumn. This expansion is part of Newbie's strategy to establish more standalone stores in the European market.
