Today, Kappahl launches its summer campaign, summer for you. and yours. This marks the brand’s second campaign using Kappahl’s renewed messaging platform, with a clear focus on strengthening its unique position: offering a wide range of fashion for the whole family.
Newbie, a part of the Kappahl Group, is continuing its international growth with an ambitious expansion plan. The company is intensifying its presence in the UK with several new store openings planned for 2025. Newbie’s success is built on creating an inspiring shopping environment and on its firm focus on sustainability, characterised by quality, timeless design and a nostalgic style.
Kappahl Group's Sustainability Report shows that the Group continues to make significant strides toward a sustainable business model and a more responsible fashion future. Today, over 95% of its garments are made with less negative impact on people and the planet. And the 2024 results show that ambitious sustainability goals can go hand in hand with business growth.
Kappahl Group is taking another step in its expansion journey by offering selected products from its assortment on the e-commerce platform Zalando. The goal is to introduce the Kappahl and Newbie brands to new target audiences.