Topics: Media, Communication

Kappahl launches new version of We Are Family – celebrating the many forms of family in its spring campaign

18 March 2026 08:00

“For us, family is not about what it looks like, but what it means. It is the relationships that shape us, and those are the ones we dress,” says Andrea Stenhamre, Marketing Director at Kappahl.
This spring, Kappahl highlights a broader understanding of family in a new campaign rooted in the fashion brand’s more than 70‑year history. Having dressed several generations since 1953, Kappahl now tu

Kappahl launches summer campaign – summer for you. and yours.

14 May 2025 09:00

Today, Kappahl launches its summer campaign, summer for you. and yours. This marks the brand’s second campaign using Kappahl’s renewed messaging platform, with a clear focus on strengthening its unique position: offering a wide range of fashion for the whole family.

You and Yours – Kappahl’s major spring fashion campaign

17 March 2025 08:00

Kappahl’s spring collection embodies the brand’s heritage of timeless, high-quality, and responsible fashion. The collection is launched through a campaign that highlights relationships and is part of Kappahl’s new brand communication, You and Yours. This communication strategy aims to reinforce Kappahl’s position and unique offering, showcasing its extensive fashion range for all target groups.