Leif Sjöblom is the new marketing manager at the family business Löfbergs Lila. Leif has recently worked at Fazer Restaurants where he worked as country manager and marketing manager. Kathrine Löfberg, former marketing manager at Löfbergs Lila, will be the group’s new director of communications.
Rosteriet (Swedish for roasting-house). That is the name of Löfbergs Lila's café. No less than five people had sent in the same name suggestion for the new place for experiencing coffee in Karlstad. The name also appealed to the jury.
After more than 100 years, the Löfberg family is opening the doors to its headquarters in Karlstad's inner harbour. It is a longed-for investment that gives visitors both coffee experiences and stories that titillate all senses. The construction of the café starts now and by the end of August, the doors will open up to the public.
