Henrik Biilmann, 55, has been appointed new Managing Director of Danish coffee roastery Peter Larsen Kaffe, part of the Löfbergs Group. He will assume the role on 1 July 2025, succeeding Claus Bertelsen. Henrik’s mission is to further develop the company as a strong and sustainable coffee brand in Denmark.
Getting more people to choose sustainable consumption takes more than just sustainable products. Through inspiration, knowledge, and practical tips, Löfbergs wants to make it easier to brew, taste, and enjoy coffee in a more conscious way.
When Anders Löfberg and his brothers Josef and John started their coffee roastery in Karlstad in 1906, they laid the foundation for something bigger than perhaps they could imagine. But one thing was clear from the beginning – the business should be built on sustainable values. This is a principle that still lives on, and a principle that Kathrine Löfberg is passionate about passing on.
The Swedish-based coffee roastery Löfbergs is extending and expanding its long-standing partnership with the hotel operator Scandic. The new agreement runs until 2027 and covers all Scandic hotels in Sweden, Finland, and now also Denmark.
Löfbergs has been awarded the prestigious Sustainability Innovation Award by Food Folk, McDonald's licensee for the Nordics, recognising the company’s outstanding efforts in sustainability. This award highlights the hard work behind Löfbergs' commitment to improving traceability within the supply chain and comes amidst tough competition from McDonald's suppliers across the Nordic region.
The coffee roastery Löfbergs has conducted an extensive survey of Swedish coffee habits. Among other findings, it reveals that 8 out of 10 Swedes drink coffee, with filter coffee being the clear favourite.
The Swedish-based coffee roastery Löfbergs and Strawberry are extending their long-standing partnership. The new two-year agreement encompasses all of Strawberry's hotels across Sweden, Norway, Denmark, and Finland.
Löfbergs has engaged in The Coffee Sustainability Program, emphasizing collective responsibility in the coffee industry. Participants, including experts and farmers, explored sustainability challenges and historical impacts, gaining new insights to enhance their sustainability efforts and broaden their coffee knowledge.
Sweden is one of the world’s most coffee-consuming countries. Hot coffee is dominating, but the interest for cold coffee is growing, especially among young people. This according to a new survey conducted on behalf of Löfbergs. 36 per cent of all coffee-drinking Swedes aged 18 to 29 have consumed ice coffee in the past month. It means that ice coffee is more popular than both cappuccino and latte.
The sustainability project Rescued Coffee began a year ago, a cooperation between Circle K and Löfbergs with the purpose to minimize unnecessary waste of coffee beans. Four batches of Rescued Coffee has been launched during the year, which means that 26 tons of coffee that risked being wasted has been drunk up instead.
The Swedish-based coffee roaster Löfbergs creates a new business area for sales in eastern Europe. Kent Pettersson, CEO of Löfbergs in Finland, will lead the new business area to spread the Swedish fika culture to even more people.
The Swedish-based coffee group Löfbergs is behind the initiative Circular Coffee Community with the purpose of eliminating all waste related to coffee. A unique test will now determine if residues from Löfbergs’s coffee roastery can be used to produce nutritious garden soil. If the test is successful, the coffee residues can replace fossil peat and decrease the emissions of greenhouse gases.
