Eight in ten Swedes drink coffee regularly. Filter coffee continues to dominate, and a majority of consumers still perceive coffee as good value for money. These are the key findings from the third edition of the Löfbergs Coffee Report - the most comprehensive survey of coffee consumption habits in Sweden.
Löfbergs has been named Supplier of the Year by the hotel group Strawberry. The award recognises the family-owned roastery’s long-term work on climate, social impact, and responsible supply chains.
Swedish-based coffee company Löfbergs has been named one of the top three Commercial Coffee Roasters at The European Coffee & Hospitality Awards in Berlin, alongside Lavazza and Illy. The award honours companies that drive the industry forward through quality, innovation, and responsibility.
Swedish-based coffee roaster Löfbergs has been shortlisted in two categories at the upcoming European Coffee & Hospitality Awards 2025: Best European Commercial Coffee Roaster and Most Sustainable Brand. The dual nominations underline the company’s strong position in the European coffee industry.
Swedish-based coffee roaster Löfbergs is strengthening its presence in Poland, a market with significant growth potential and a key part of the company’s strategy. Now, Tomasz Gruszczynski will join Löfbergs to drive business development in the country.
Swedish-based coffee roaster Löfbergs has appointed Kieran Youngman as its new Chief Commercial Officer (CCO). He will join the company in September and take responsibility for driving commercial growth across Löfbergs’ Business Area West, covering markets such as the UK and Denmark.
Henrik Biilmann, 55, has been appointed new Managing Director of Danish coffee roastery Peter Larsen Kaffe, part of the Löfbergs Group. He will assume the role on 1 July 2025, succeeding Claus Bertelsen. Henrik’s mission is to further develop the company as a strong and sustainable coffee brand in Denmark.
Getting more people to choose sustainable consumption takes more than just sustainable products. Through inspiration, knowledge, and practical tips, Löfbergs wants to make it easier to brew, taste, and enjoy coffee in a more conscious way.
The EU Deforestation Regulation, effective December 2025, mandates companies to ensure their products, like coffee, are deforestation-free. This requires transparent supply chain mapping. Löfbergs aims for compliance and enhanced traceability, fostering sustainability and customer trust in their coffee production.
Löfbergs has been a pioneer in sustainable packaging solutions for a long time. Through systematic and innovative efforts, the company is developing material and design that reduce the environmental impact, facilitate recycling, and comply with new legal requirements. Madelene Breiling, Head of Development and Compliance, explains why packaging is a key feature in the sustainability transition.
2024 was a year when climate change, poor harvests, and rising green coffee prices hit the coffee industry hard. Despite this, Löfbergs chose to continue investing in sustainability. According to Anders Fredriksson, CEO of Löfbergs, staying committed to sustainability requires both courage and a long-term perspective.
When Anders Löfberg and his brothers Josef and John started their coffee roastery in Karlstad in 1906, they laid the foundation for something bigger than perhaps they could imagine. But one thing was clear from the beginning – the business should be built on sustainable values. This is a principle that still lives on, and a principle that Kathrine Löfberg is passionate about passing on.
