They can already be found in USA and in London. We have seen them on TV, on reality shows and in movies. They sell everything from fast food to gourmet food and coffee. Mobile restaurants, also known as food trucks, are making their entry in Sweden. Löfbergs Lila is one of the pioneers.
Löfbergs Lila is already one of the world’s largest importers of ecological and Fairtrade coffee. But that’s not enough for the Swedish coffee company. The target is that all coffee sold by the family-owned business will be certified within five years. That’s one important part when Löfbergs Lila now intensifies its work on sustainability.
When we have 10.000 likes on Facebook, we treat you to coffee in the square. Earlier this autumn, that is what Löfbergs Lila promised - a promise they now have to carry out. A competition to win a trip to Brazil contributed to triple the number of likes in just one week.
Fine-grind coffee is getting more popular all over Sweden according to a poll carried out by Demoskop on behalf of Löfbergs Lila. At the same time, the interest for the origin of the coffee is increasing. Löfbergs Lila bears this in mind when launching the specialty coffee Magia Blanca for the Out of Home market. It is a coffee with rounded body that is Fairtrade certified as well as eco-labelled.
A place where you can learn how to drink coffee in a completely new way at the same time as you can see straight into production. This will be reality when Löfbergs Lila on September 2 opens the newest tourist attraction in Karlstad on the ground floor of their headquarters.
Leif Sjöblom is the new marketing manager at the family business Löfbergs Lila. Leif has recently worked at Fazer Restaurants where he worked as country manager and marketing manager. Kathrine Löfberg, former marketing manager at Löfbergs Lila, will be the group’s new director of communications.
Rosteriet (Swedish for roasting-house). That is the name of Löfbergs Lila's café. No less than five people had sent in the same name suggestion for the new place for experiencing coffee in Karlstad. The name also appealed to the jury.
After more than 100 years, the Löfberg family is opening the doors to its headquarters in Karlstad's inner harbour. It is a longed-for investment that gives visitors both coffee experiences and stories that titillate all senses. The construction of the café starts now and by the end of August, the doors will open up to the public.
