After 22 years at Löfbergs, of which 12 years as CEO, Lars Appelqvist is moving onto a new job. By the turn of the year, he will take up the position as Executive Vice President for HKScan’s operations in Sweden. Lars will remain at Löfbergs until then, which gives the company plenty of time to find his successor.
A unanimous board has appointed Lars Appelqvist, CEO of Löfbergs and chairman of The Swedish Food Federation, vice president of the European interbranch organisation FoodDrinkEurope. FoodDrinkEurope represents the industry at an EU level in order to create good terms for all European food companies.
Löfbergs continues to grow in Finland. The Swedish coffee roaster is now taking the next step and establishes a Finnish subsidiary, of which Kent Pettersson will be CEO as from 1 July. Kent is currently working as sales director at Löfbergs, in charge of food retail in Sweden and Finland.
Deep down inside we are people wanting to connect with others. Starting now we will serve as role models in hopes of inspiring them. This is how.
Together with our friends within International Coffee Partners (ICP) we are concerned about the possible short and long-term impact of the COVID-19 pandemic on smallholder coffee farmer families. Coffee regions in which the organization is implementing projects are increasingly affected as well.
UROS LIVE has signed a coffee partnership agreement with Löfbergs, meaning that both hot and cold Löfbergs coffee products will be sold at the arena that will open in Tampere, Finland, in late 2021. The multipurpose arena with up to 15,000 seats will be one of the world’s most modern venues. The arena will host a wide variety of events from concerts and conferences to world-class ice hockey.
The coronavirus is affecting both us and others at the moment. The immediate future will be challenging but our focus is on minimizing the risks for co-workers, our operation, customers and the wider community. We are strictly following guidelines and advice provided by national authorities - and additional measures:
The CEO of Löfbergs, Lars Appelqvist, has been appointed to the board of directors of the European interbranch organisation FoodDrinkEurope. Lars was nominated by the national interbranch organisations in Sweden, Denmark, Finland and Estonia.
Löfbergs believes in creating and learning together with others. In 2001, Löfbergs co-founded International Coffee Partners together with a number of other family-owned coffee companies. In a new serie of videos International Coffee Partners shares the motivations and aims behind the work.
While worldwide coffee consumption is growing, the inequalities in the supply chain are becoming even more significant. Smallholder farmers, who do most of the work, earn the least money, while large companies capture most the profit. This coffee paradox is well-known, but we still haven’t seen the solutions for a real change.
A coffee for everyone. With the new Equality Light Roast, Löfbergs takes a stand for the equal value of all people. Löfbergs donates SEK 1 for every sold package to the Rainbow Fund, which works for a world where everyone is treated the same, no matter who you are or who you love.
What´s brewing in the coffee industry? What´s hot and not? Anna Nordström, Specialty Coffee Manager at Löfbergs, predicts the hottest trends for 2020.
