Skip to content
2020 summer reads in PR and communication

Blog post -

2020 summer reads in PR and communication

As most organizations run on low speed at the moment, employees who do work get the chance to catch up on what they rarely have time for otherwise. To help you gain insights and inspiration for new challenges coming up in fall, read on for our top content picks.

Crisis communication
The big and first stir caused by COVID-19 has settled, but no one knows what the future brings. Take advantage of the calmness in July and update your crisis communication plan. Remember to tweak it according to all the lessons you have made over the past couple of months.

Storytelling
Strong brands are more likely to survive rough periods. A proven method for strengthening brands is through storytelling, where the why of a company is more important to communicate than the what.

There is a lot to learn about storytelling techniques. Begin by reading these three blog posts:

Webinar: Together with three experts, we will discuss why storytelling in social media is important and share our best practices. Watch the webinar here.

To help you get started, we’ve got a template you can use to set up a storytelling strategy and framework for your business. Access the template here.

Have a lovely summer, and we hope you’ll learn something new! 

Subjects


Mynewsdesk is the Nordic region's leading platform for digital PR and communication, with about 5,000 customers and 77,000 users. The cloud-based service includes media monitoring, news distribution, and PR analytics. The company was founded in 2003 in Stockholm. Since 2008, Mynewsdesk is a part of the Norwegian media group NHST Media Group AS. 

Visit www.mynewsdesk.com for more information.

Press contacts

Press Officer

Press Officer

Press contact Media inquires
Lotta Laurin

Lotta Laurin

Press contact Head of Marketing +46 (0)72-717 65 35
Sara Lindström

Sara Lindström

Press contact Global PR Manager +46 76 288 56 15