4 Ways To Use Images In Your #BrandNewsroom

Blog post -

4 Ways To Use Images In Your #BrandNewsroom

By 2018, video will account for 2/3 of mobile usage, and this means visual assets are now more important than ever. And the same applies for content and press releases; images and videos are a great way to catch the eye of journalists, increase the time spent on page and up your click-through rates.

So to give you some inspiration, let's take a look at how a handful of our creative customers are using visuals to spruce up their stories...

Ramblers: Embedding Images

Embedding images keep people on your page for longer. Fact. 

Ramblers, the charity whose goal is to protect the ability of people to enjoy the sense of freedom and benefits that come from being outdoors on foot, frequently punctuate their news pieces and stories with visuals, which not only keeps readers engaged with the content but it also makes the content more compelling.

Hitatchi Rail: Image Hub

When the press calls Hitachi Rail to ask for an image of a new train, Hitatchi sends them straight to the newsroom image section. Et voila! 

As a result, this increases their organic search, thus boosting their SEO. Furthermore, it saves them from having to send attachment heavy emails to their press contacts.

Panasonic: Highlighted Tags

We suggest that you take your video and music library just one step further by creating highlighted tags to organise this material. This way the journalist can easily navigate the image and video library.  Have a look at star student Panasonic's image and video library for a prime example!

Sony: Related Images

The last thing to remember when it comes to visuals: always relate videos and images to your written pieces! This is a perfect way to send out downloadable images to your contacts, without it being attachment heavy. Not to mention, you simultaneously populate the image/video library.  It is a win/win situation!

Relating images and videos to your content means you can get a download count, increase time spent on page, and increase click through rates. What does this mean? EVERYTHING GOOD for engagement, SEO and happy press contacts! 

Have a look at how Sony relates material to its press release. As a result these pictures are often used in coverage on the new products... 

So what? What is the big deal?  Basically, if you aren't using images and videos, then you will be behind the curve.  You want there to be a seamless process for press and consumers to find information and in turn boost your SEO. 

These are some best practice tips from the customer success team here at Mynewsdesk. However, please give us a call if you'd like some more information.

Hope you found this helpful!

Angela


“Mynewsdesk

Topics

Categories

Contacts

Press Officer

Press Officer

Press contact Media inquires
Adam Karseland

Adam Karseland

Press contact Press contact +46 79-075 64 25

Related content

Moray Council Gets Coverage Within Minutes Of Using Mynewsdesk Newsroom

Moray Council Gets Coverage Within Minutes Of Using Mynewsdesk Newsroom

Moray Council launched an interactive “virtual” newsroom as part of its website redesign and the new approach helped them generate online coverage within minutes of publishing. Here's how it panned out....

Are Your Images Ruining Your Chances Of Coverage?

Are Your Images Ruining Your Chances Of Coverage?

The images you choose to use to spice up your content could be the difference between getting national coverage and ending up in someone's unread folder. Surely aim for the former, right? Mynewsdesk's in-house designer, Jonny, shares his dos and don'ts to help you create the most eye-catching and snazzy content imaginable!

Bootcamp Session #6: Creating images and videos on a budget!

Bootcamp Session #6: Creating images and videos on a budget!

We have brought you an exhaustive list of content including newsroom basics, setting KPIs, SEO, content and distribution, digital assets and social sharing and now we're giving you the low-down on how to create visual assets.

Newsrooms In Numbers | July 2015

Newsrooms In Numbers | July 2015

Each month we’ll be taking a look at the key stats and lessons learnt from the best performing newsrooms, starting with July…

​SEO Jargon: Decoded

​SEO Jargon: Decoded

Ah SEO, the backbone of digital PR and marketing...and the black hole of knowledge. Tes takes a look at the SEO buzzwords and figures out exactly what they mean.

7 New Year's Resolutions For Your #BrandNewsroom

7 New Year's Resolutions For Your #BrandNewsroom

As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our workflow? To help boost your communications, content and coverage, here are my 7 recommended #BrandNewsroom resolutions to help you get started in 2016...

KPIs Matter: How Can A #BrandNewsroom Help?

KPIs Matter: How Can A #BrandNewsroom Help?

The words "measurement" and "KPIs" seem to be dominating the PR and comms space these days, but do any of us really know why we're measuring our work and what we should be reporting on? Here's my quick guide to getting to know your KPIs and what you can learn from them...

3 Hacks To Overcome Your Fear Of Visual Content

3 Hacks To Overcome Your Fear Of Visual Content

Video and images are becoming increasingly important aspects of our content and communications. Across so many social platforms now, it’s easy to produce and share visual documentations of live events and experiences in an instant. Yet according to “#DigitalPR Challenge” - our latest survey - 65% of respondents have not used or have little knowledge of creating video content.

Managing Your Brand Newsroom Like A Pro

Managing Your Brand Newsroom Like A Pro

As we're in the process of helping our customer and the winner of the #100Million campaign, Hövding, manage their newsroom, we thought we'd give you a little insight into our thought processes behind each step...

5 SEO Boosting #BrandNewsroom Tips

5 SEO Boosting #BrandNewsroom Tips

SEO is important - we get it! But with the rules always changing, it can be hard to keep abreast of what's good optimisation etiquette and what's not. A brand newsroom can help you keep-up with Google's game and take your naturally optimised content to the next level. Here's my advice...

8 Reasons PRs Are Choosing The #BrandNewsroom Approach

8 Reasons PRs Are Choosing The #BrandNewsroom Approach

Creating timely and original content can really help brands reach and build meaningful relationships with industry influencers, customers and prospectives. But doing this requires three key things: creative skills, organisation and time. Here are 7 of the reasons why brands are adopting the #BrandNewsroom approach to help create content and streamline their workflows...

#DigitalPR Challenge: What Is Social Reach & How Can You Better Yours?

#DigitalPR Challenge: What Is Social Reach & How Can You Better Yours?

You need only look at the findings of The #DigitalPR Challenge to realise that the role of a comms person has come a long way since the dawn of online media. While we’re not going to sit here and fib through gritted teeth that “reach is really easy”, what we can do is give you bit of a better idea of what “reach” means, what metrics matter, and how to give yours a boost.

3 Ways Digital PR is Helping Charities Raise Funds

3 Ways Digital PR is Helping Charities Raise Funds

PR has come a long way since the days of churning out press releases on the wire. Today, PR professionals in the charity sector must utilise a range of social media channels, create more content, liaise with journalists, bloggers and potential influencers, and continually tell their brand stories. Here are just a few ways the online space is helping charities reach their fundraising goals.

4 Free Tools You Need for Your Social Media Campaign

4 Free Tools You Need for Your Social Media Campaign

In this 2-part guide, we share 7 of our favourite tools for low-cost, and even free, content creation, inspiration and tracking. Whether you’re the owner of a small business or a creative in an SME, these tools might prove pretty useful in covering all aspects of your social media and content marketing campaigns.

Content For Customers: 4 Keys To Retention

Content For Customers: 4 Keys To Retention

Blog posts, news stories, press releases, images, videos, livestreams. It’s all content. But have you ever put down your pen (metaphorically speaking) to consider why you’re creating so much of it?

Related events

Digital PR Bootcamp | 26th January 2017

Digital PR Bootcamp | 26th January 2017

Event date 26 January 2017

Location Century Club, London

Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk
Rosenlundsgatan 40
11853 Stockholm
Sverige
Mynewsdesk on Facebook
Contact us
Build your own newsroom in 10 minutes
Visit our other newsrooms