June - PR star of the Month: Fuldkornspartnerskabet

A huge congratulations to @Fuldkornspartnerskabet for making headlines far beyond Denmark – and for leading a true wholegrain revolution! 🌾

After @The Guardian’s recent feature on how Denmark changed the nation’s diet and health, Fuldkornspartnerskabet has seen a wave of interest from both private individuals and professionals around the world. From requests for English-language wholegrain recipes (now available!) to international organizations eager to learn from the Danish partnership model, the impact is clear: great communication can inspire real change.

Fuldkornspartnerskabet is a unique public-private partnership working to improve public health by encouraging Danes to eat more whole grains. With 29 partners, including the @Danish Veterinary and Food Administration, the @Cancer Society, the @Heart Foundation and leading food companies, the partnership has transformed eating habits across the country.

The results speak for themselves:

🥖 Before Fuldkornspartnerskabet, Danes ate just 36 grams of whole grain per day.

🌾 Today, the average is 82 grams per day, and over 1,000 products now carry the orange wholegrain logo.

“Mynewsdesk gives us access to a valuable network of journalists. We work diligently to publish news, press releases, or interviews every month, and the platform at Mynewsdesk makes images, videos, and other inspiration easily accessible to journalists. In 2025, there is an 82% increase in media coverage of 'whole grains'. The growth comes partly from our own releases but largely thanks to many others writing about whole grains,” says @Rikke Iben Neess, Campaign Manager at Fuldkornspartnerskabet

By using Mynewsdesk to share their story and results in a structured newsroom, Fuldkornspartnerskabet has expanded their reach and encouraged healthier lifestyles far beyond Denmark’s borders.

Fantastic work, Fuldkornspartnerskabet! 🥇

We look forward to seeing your continued impact on public health and communication.

Every month, Mynewsdesk highlights a customer who has excelled in their newsroom efforts. Our goal is to showcase successful initiatives that can inspire others to enhance their PR work!