Skip to content

Blog post -

Mynewsdesk Bootcamp

Dear customers,

We’re launching a brand new programme: Mynewsdesk Bootcamp!

Many of our customers have expressed a keen interest in improving their understanding of PR and comms. In other words, they want to become Mynewsdesk superusers!

With this in mind, we’re planning to host a series of two hour sessions which will focus on the following areas:

Newsroom recap: Back to basics
(free session)

  • How to put your stamp on the newsroom
  • Which product features will enhance your comms strategy?
  • How your colleagues can use Mynewsdesk
  • How to create a streamlined process to communicate as a company
    • customer case studies

Setting KPIs: Show you’re doing a dynamite job!

  • Using newsroom analytics as KPIs
  • Creating your own KPIs
  • Integrating the newsroom with Google analytics
  • Deciding which metrics to use to analyse performance
  • Monitoring campaign strength through the newsroom

How to maximise SEO

  • Understanding Google analytics
  • How to use tagging in the most effective way
  • How to use Google AdWords
  • Best ways to make your content stand-out in Google SERPs

Content and distribution

  • Understanding your audience
  • Developing your company’s story
  • How to measure the success of a story
  • Create goals for your content marketing
  • Content creation
  • Mapping your content
  • Which channels to distribute content through and why

Digital Assets: How to embed content and create socially shareable content

  • Embedding images and videos within your content
  • Mynewsdesk Hack: How to embed these assets in your newsroom: Soundcloud, Mixcloud, Vine, Storify, YouTube and Vimeo videos
  • Creating storyboards
  • Shortcuts with custom CSS to create some bespoke bits to the newsrooms

How to create video and images on a budget

  • Creating videos: ideas, materials,
  • Where you can get free images for your contents’ web image
  • How to do things yourselves (no need for fancy departments etc.)

Upon completion of the programme, you’ll receive a certificate from The University of Mynewsdesk!

We’d love you to join the superuser class of 2015! Workshops will begin in July, the first session is July 29th from 10am-12pm. If you’re interested in joining any or all of these workshops, just send an email over to your account manager (heather.athie@mynewsdesk.com / emilia.villegas@mynewsdesk.com or angela.lacey@mynewsdesk.com) to let us know. The price for all six 2-hour sessions is £195 in total, and the first one is for free!

The time has come to make you a Mynewsdesk All-Star!

Best wishes,

Angela

Topics

Categories

Contacts

Related content

  • Chocolate and newsrooms boost Sick Children's Trust's fundraising

    PR Manager Lizzie D'Angelo discusses how their Chocolate Tea Party has managed to attract industry influencers such as chocolatier Paul Young, and other chocolatey-celebs, to join the movement - and explains how their newsroom has helped them in fundraising and finding new audiences.

  • Newsroom Best Practices blog: some review session tips and tricks!

    We are excited to re-launch our customer success blog to help all our customers learn how best to utilise and capitalise the amazing space that is their newsrooms. We will be going over content ideas, sharing strategies, SEO tricks and tips, support tools, and many other useful and mind blowing ideas.

  • How do you sustain a great online newsroom?

    Most organisations are transitioning to the brand newsroom approach. What sets apart those who are succeeding from those who are not is investment in technology. A robust content management system, with blogging capability and social-media integration eliminates some of the tedious publishing tasks and enables you to create streamlined processes.

  • 5 tips to get started with your influencers

    We’ve been talking about democratised digital communication and​ how social media has opened up great opportunities for modern communicators. It is not only journalists and other traditional opinion shapers who have the power to influence.