PR and marketing tips for small businesses
Dee Blick is the director of Marketing Gym as well as a writer, blogger and fellow of the Chartered Institute of Marketing. She gives her advice on marketing and PR for small businesses.
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How we used Vine to create a buzz at exhibitions
This week the Mynewsdesk team was very busy attending both the Digital Marketing Show and the CIPR's Public Relations Show. Here is how we got into the spirit of the events and used Vine to create a bit of a buzz.
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Could killing the press release harm the storytelling process?
Ashley Brown, Coca-Cola’s global director of digital communications and social media, recently said he was on a mission “to kill the press release”. But we should pause for a minute before we put the press release to the sword once and for all. We need to ask: what do journalists want?
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How good PR can give your tech startup a competitive advantage
Rose Ross, Managing Director of OMarketing and Chief Trailblazer, explains why PR is so important for tech startups and gives her top tips for startups on getting their comms plan right.
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Why PR needs more geeks
Does PR need more geeks? This question surprisingly sparked quite the debate at Mynewsdesk and PR Moment's latest Mynewsnight. Here is a summary of the four presentations which were at times a little controversial...
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Share your stories on LinkedIn
With Mynewsdesk, you can now automatically share news releases, blog entries, images, and videos on your company’s LinkedIn page. LinkedIn has become an essential platform for people wanting to maintain business relationships with their peers in a particular industry or profession.
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Readers beware...the scariest PR stunts await
To get into the spirit of Hallowe’en we thought we’d share with you our favourite creepy PR stunts and social media campaigns.
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How my global content strategy boosts ROI
Eric Ingrand, EnVeritas Group's Vice President of Content Marketing EMEA, talks about the power of content and how to get it right on an international level.
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Highlights from the first Professional Copywriters' Network Conference
On 11th October London’s Haberdashers’ Hall played host to the first Professional Copywriters’ Network conference. Here are a few points and discussions which stood out most
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Images in PR: 3 rules from the world's most famous artists
Rebecca Jarvest, Founder and Director of Art-Links, tells us about what art history can teach us about effective communications.
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Create a buzz on a budget
Some tips and real examples of how SMEs can create a buzz on social media through newsjacking, real-time marketing and videos without breaking the bank.
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Expert insights on storytelling and PR
Some highlights from the speakers' presentations at Ketchum and PR Moment's Storytelling conference.
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