YH Akademin has done an impressive PR-journey after changing their company name and going through a rebranding process a couple of years ago. Sarah Olofsson, Marketing Coordinator and responsible for press at YH Akademin, shares that they’ve implemented a new, more structured PR strategy that combines news and storytelling to capture the essence of their operations.
They use Mynewsdesk to writ
Garmin, the innovative company known for its outdoor tech products, has made waves with its Swedish newsroom on Mynewsdesk. Recent product launch press releases have made it a top destination this month. All press releases are crafted in the US, and then translated into local languages in Sweden and other countries, as Garmin wants to be perceived as a global brand with the same consistent message
With a vast number of press clippings since the end of November, Posten Bring's newsroom on Mynewsdesk has been one of the most recognized in Norway recently. The success can not only be attributed to the company’s well-known brand, it is primarily a result of a long-term and thoughtful approach to effectively reaching out with its newsroom content. One key to this success has been crafting articl
Since the fall of 2023, the leading travel tech company Etraveli Group, which among other things operates the Online travel agency brands Mytrip.com, Flightnetwork and Gotogate, has used Mynewsdesk to take greater control of its brand communication. Through the tool Audience Builder, the company has reached international media outlets and increased its visibility in key European markets. This succ
Mynewsdesk's CEO, Louise Barnekow, shares insights from the ARRtist Summit in Berlin, emphasizing the importance of incorporating AI, localizing marketing strategies, and understanding ideal customer profiles for SaaS businesses to effectively connect and innovate in the future.
The widespread anxiety about AI stems from a misunderstanding of its capabilities and role. AI does not encroach upon our core professional values. Instead, it should be seen as an augmentative tool. The things that AI can do—at least for now—are not in areas where most professionals in the PR and communication industry have their professional value or pride, according to Andrew Bruce Smith.
As the PR landscape faces increasingly complex challenges, professionals must adopt a responsible and reflective approach that prioritizes ethical persuasion and strategic foresight. Embracing changes in business operations, scenario testing, research, and collaboration will be crucial for success, especially in light of initiatives like the EU's CSRD.
In today's business world, PR and communication are essential for success, not just a luxury. Understanding the bigger picture, speaking up in face of criticism, and standing strong with ethical standards are key. By showcasing our value and collaborating with journalists, PR professionals can prove their indispensability and push strategic communication forward.
The future of PR lies not in replacing human creativity and judgement with machines but in leveraging technology to enhance these uniquely human attributes. As we look ahead, the industry must remain steadfast in its commitment to ethical practices, embracing the potential of AI while upholding the importance of human oversight and intuition.
Mynewsdesk recently hosted an exclusive meetup for professionals in the B2B SaaS industry, featuring a CEO-network workshop and a mingling session. The event provided a unique opportunity for knowledge-sharing and collaboration within the SaaS community. Highlights included an interview with Mynewsdesk's CEO and discussions on the evolving role of PR in the digital age.
It is not even a year since AI came into the PR and communication industry with a big bang, but we are already seeing the growing importance of AI in communication departments, perhaps especially when it comes to content production. Let’s take a closer look at how AI can help automate and improve different aspects of the process of writing.
PR is the art of storytelling, a craft that can transform perceptions, build trust, and drive meaningful connections. It's about more than just creating headlines; it's about creating experiences, shaping narratives, and engaging with audiences in authentic and compelling ways.
