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  • Top of the PR Pops: April highlights

    It's that time again when we take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking over the last month!

  • 7 SEO wins from the brand newsroom approach

    “Search engine optimisation” (SEO) is much less about mastering keywords and SEO tricks to boost your ranking. Instead you must focus on creating high quality, engaging content that your target audiences will be interested in and want to share. In other words, adopt the brand newsroom approach...

  • Top of the PR pops: March highlights

    March has flown by in a flash and it's been packed full of interesting campaigns to keep the PR industry talking and entertained. For our monthly round up I'm keeping it short and sweet but I'd love to hear about your favourite recent campaigns, research pieces you've found most interesting or crises that have made you cringe, so please tweet us or leave a wee comment below

  • Challenging the Gender Gap in PR

    As it's International Women's Day I wanted to ask one of my female PR role models, Sara Robinson the Managing Director of Cake Communications, about her experience as a women in the PR industry, her thoughts on why this gender gap exists and her advice for women looking to start their own agency.

  • Highlights from the Social PR Strategies Summit

    Last week the Social PR Strategies Summit brought together leading experts in the PR and media industry to discuss how the social media can be fully integrated into your communications strategy, measure its effectiveness and better your engagement with key stakeholders and the media.

  • 10 steps for building the perfect brand newsroom

    Don’t let Felix Baumgartner distract you. Granted that’s not an easy task given Baumgartner’s high-octane, thrill-seeking of choice is to travel to the edge of space in a balloon-powered capsule before jumping out of it.

  • Top of the PR pops: January highlights

    It’s a truth universally acknowledged that January is by far the worst month of the year. Thankfully it has flown by in a flash and there have been plenty of things happening in the world of PR, social media and digital comms to keep us entertained…

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