With job vacancy periods being at a 15 year high, why has it become more important than ever for you company to begin the candidate relationship before any initial contact with Recruitment Marketing? If you have ever had to to recruit internally or on behalf of a client over the last 2 years, you don’t need me to tell you it’s has become a heavily candidate-driven market.
Depending on your outlook, experience and current situation, it is either the best or the worst of times to be in the media and marketing industries. If your career has been built in a pre-digital world where control of distribution, news and marketing messages have been a key to success - then it's pretty scary out there.
The PR image of online retailer Amazon has taken a battering in the last few years. So how have they responded? What were the outcomes? And has this improved their PR?
We've run webinars and posted newsroom tips pieces, but we thought it was time to round you all-up and point you in the right direction. And that's why on 20th Oct, we're hosting Bootcamp Live; a whole day dedicated to taking your content and news to the next level, helping you reach the right audiences and boost your brand. To say I'm pretty excited about his would be an understatement! Why?
Much has been written on how to “optimise” your content for better rankings on Google’s search result pages, which might lead you to believe that there’s a complex process involved. It is actually very straightforward, although it usually requires some effort. Just keep these few details in mind to improve your chances of reaching out to Google’s users.
Video and images are becoming increasingly important aspects of our content and communications. Across so many social platforms now, it’s easy to produce and share visual documentations of live events and experiences in an instant. Yet according to “#DigitalPR Challenge” - our latest survey - 65% of respondents have not used or have little knowledge of creating video content.
In this 2-part guide, we share 7 of our favourite tools for low-cost, and even free, content creation, inspiration and tracking. Whether you’re the owner of a small business or a creative in an SME, these tools might prove pretty useful in covering all aspects of your social media and content marketing campaigns.
Is it possible for one voice to reach so many people? Well we reckon that equipped with the right tools and pitched in the most effective manner, your story could be the talk of the tube, the talk of the coffee break, the talk of the online world. So that’s what we’re giving you the chance to do, to tell your story to the millions, with our 2016 PR campaign: #100millionchallenge.
PR has come a long way since the days of churning out press releases on the wire. Today, PR professionals in the charity sector must utilise a range of social media channels, create more content, liaise with journalists, bloggers and potential influencers, and continually tell their brand stories. Here are just a few ways the online space is helping charities reach their fundraising goals.
Karin Zingmark is the 4th interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.
You need only look at the findings of The #DigitalPR Challenge to realise that the role of a comms person has come a long way since the dawn of online media. While we’re not going to sit here and fib through gritted teeth that “reach is really easy”, what we can do is give you bit of a better idea of what “reach” means, what metrics matter, and how to give yours a boost.
2016 is well underway and with a new year comes new strategies, targets and ambitions. Here, we take a look at three global brands who, in 2015, made us feel all sorts of emotions, maximised reach and gave us some food for thought for our own marketing strategies.
