The rise of the brand newsroom
Our latest white paper tells the story of how the brand newsroom approach has taken hold of the communications industry and more importantly, explains how you can work like this too.
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Mynewsdesk tunes up Shazam's digital comms
We caught up with Shazam's PR Manager, Rica Squires, to find out how their Mynewsdesk online newsroom and PR platform has enhanced their digital comms.
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PR Analytics: Why Small Data Is The New Big Data
How do you measure the effectiveness of your PR? An introduction to analytics for PR with insights from Andrew Smith MCIPR and Managing Director of escherman.
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The top 10 Mynewsdesk UK blog posts of 2013
Just in case you missed them, here are the most read Mynewsdesk blog posts of 2013.
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How are changes in digital PR affecting your job?
We want to hear how in-house communicators are tackling the difficulties of digital PR today. Take our 5 mins survey to be in with the chance of winning an iPad mini with retina display.
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Ensuring your business is social in 2014
Just because you say you are on the likes of Twitter, Facebook and Pinterest and may have links to these channels on your website, does not mean that you are in fact a ‘social’ business. David Taylor, social media trainer, consultant and author, gives his advice on transforming your organisation into a social business.
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How we used graffiti to tell our story at the Digital Marketing Show
We wanted to do something different that would stand out, intrigue and attract the flock of marketer attendees, whilst painting a good picture about who we are, what we do and why people should care.
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PR and marketing tips for small businesses
Dee Blick is the director of Marketing Gym as well as a writer, blogger and fellow of the Chartered Institute of Marketing. She gives her advice on marketing and PR for small businesses.
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How we used Vine to create a buzz at exhibitions
This week the Mynewsdesk team was very busy attending both the Digital Marketing Show and the CIPR's Public Relations Show. Here is how we got into the spirit of the events and used Vine to create a bit of a buzz.
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What happened when Mynewsdesk went to CIPR's PR Show?
Mynewsdesk is committed to giving PR pros the best tools to help them throughout their working day and improve the effectiveness of their comms. So we pulled together a little PR campaign which ran throughout the course of the CIPR's first Public Relations Show. Here is what happened…
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Could killing the press release harm the storytelling process?
Ashley Brown, Coca-Cola’s global director of digital communications and social media, recently said he was on a mission “to kill the press release”. But we should pause for a minute before we put the press release to the sword once and for all. We need to ask: what do journalists want?
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You deserve better!
Throughout the duration of the PR Show tweet @mynewsdesk_uk using #ideservebetter, telling us what you believe you deserve better of, and we may surprise you!
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