News - 16 January 2014 15:11

Mynewsdesk tunes up Shazam's digital comms

We caught up with Shazam's PR Manager, Rica Squires, to find out how Mynewsdesk has enhanced Shazam's digital comms.

For Rica, one of the main benefits of using Mynewsdesk is that it helps her collaborate better with international agencies and improve Shazam's overall media relations. She says:

"It's given us the flexibility to organise lists according to our needs and the various verticals we work in. Plus it pulls all of the social information, as far as Twitter, LinkedIn and so forth, so they have all of this great information at their finger tips."

Watch the video below to hear the other ways Mynewsdesk is helping Rica manage Shazam's PR...

A little about Rica...

Rica is a communications specialist with more than twenty years experience in both the US and the UK. She was the first dedicated PR professional employed directly by Shazam.

During her time there Shazam has more than doubled its average annual coverage, particularly in top-tier publications such as the Wall Street Journal, New York Times, Financial Times, and broadcast outlets such as the BBC, FOX Business News, CNBC and NBC, dominating its competitors in both music and television.

A little about Shazam...

Shazam is a mobile phone-based music identification service, available as an app for download on all major platforms and works on iOS, Android and Windows 7. It was launched in 2000 but now connects more than 420 million people in over 200 countries and 33 languages to the music, TV shows and brands they love.

By using the inbuilt microphone in a mobile phone, Shazam gathers a sample of the music you wish to know more about then creates an "acoustic fingerprint" to compare it to their database of over 35 million tracks.

Shazam then provides the user with information about the artist, song title and album as well as links to iTunes, YouTube, Spotify and much more.

Topics

Media, Communication

Contacts

Press Officer

Press contact Media inquires press@mynewsdesk.com

Adam Karseland

Press contact Press contact adam.karseland@mynewsdesk.com +46 79-075 64 25

Related media

How Mynewsdesk tuned up Shazam's digital comms

How Mynewsdesk tuned up Shazam's digital comms
License: Creative Commons Attribution
With a Creative Commons license, you keep your copyright but allow people to copy and distribute your work, provided they give you credit. You permit others to copy, distribute, display and perform the work, as well as make derivative works based on it.
File format: .mp4
Length: 1:53

1 million euro international initiative supports small charities’ PR and content marketing

Up to one hundred charities in six countries will benefit from a 1 million euro initiative to make their communications activities more efficient and impactful.

13 April 2015 13:30

From blanketing to targeted comms: newsroom strategy helps Neopost find relevant audiences

Claire Dodds, Marketing Communications Manager at Neopost Ltd, tells how Mynewsdesk has helped her to reach the right audiences, encourage web visits and raise Neopost's brand awareness.

6 March 2014 11:31

How Eurofound uses Mynewsdesk to better understand their audience

We recently had a little chat with Mans Martensson, the Media Manager of Eurofound, to hear why he's excited to begin using Mynewsdesk.

14 March 2014 15:34

How Toshiba's newsroom is central to driving their global PR strategy

In a recent article for Cross Marketing, Takafumi Arai, the Digital Communications and SMART Community Chief Specialist for Toshiba gave insights into their global PR strategy.

20 June 2014 14:15

Fred. Olsen Cruise Lines reveal their online newsroom strategy

Fred. Olsen Cruise Lines explain how a Mynewsdesk newsroom helps them manage their marketing and communications strategy

31 July 2014 09:00

"Mynewsdesk has changed the way we work" says Cisco Services' Marketing Manager

We caught up with Cisco Services' EMEAR Marketing Manager, Jacintha Verdegaal, to find out how Cisco's Mynewsdesk newsroom is supporting their digital communications strategy.

2 September 2014 10:09

L'Oréal builds a media house with Mynewsdesk

We met up with Cathrine Stabel, PR and Corporate Communications Manager for L'Oréal Norway, to find out how their Mynewsdesk online newsroom is supporting their storytelling strategy.

18 September 2015 12:51

Mynewsdesk Helps Solar Weekend Tune In With Journalists (VIDEO)

Taking care of festival communications means kick-ass project management. Over the course of the weekend, the whole team is working flat-out writing news stories and press releases, interviewing artists, organising photo sessions and updating social media channels.

28 August 2012 12:19

Costa Coffee’s digital PR journey

Adam Vincenzini spoke to us about how Costa Coffee is using Mynewsdesk to help evolve their digital communications.

25 February 2013 10:37

Media lists go social with Mynewsdesk

We've improved our Network features to add a whole new dimension to your PR contacts.

3 June 2013 11:10

Why the brand newsroom will change PR for good

Today the buzz in PR and marketing circles is about the “brand newsroom approach” - in which content is king and every organisation can benefit from thinking and acting more like a media company.