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  • Challenging the Gender Gap in PR

    Challenging the Gender Gap in PR

    As it's International Women's Day I wanted to ask one of my female PR role models, Sara Robinson the Managing Director of Cake Communications, about her experience as a women in the PR industry, her thoughts on why this gender gap exists and her advice for women looking to start their own agency.

  • Analytics on Mynewsdesk just got better

    Analytics on Mynewsdesk just got better

    Fuelled by a desire to give our customers first-rate insights and intelligence into how successful their PR activities are, Mynewsdesk’s team of designers and developers have worked tirelessly to deliver statistics that are more accurate and effectively presented.

  • Highlights from the Social PR Strategies Summit

    Highlights from the Social PR Strategies Summit

    Last week the Social PR Strategies Summit brought together leading experts in the PR and media industry to discuss how the social media can be fully integrated into your communications strategy, measure its effectiveness and better your engagement with key stakeholders and the media.

  • 10 steps for building the perfect brand newsroom

    10 steps for building the perfect brand newsroom

    Don’t let Felix Baumgartner distract you. Granted that’s not an easy task given Baumgartner’s high-octane, thrill-seeking of choice is to travel to the edge of space in a balloon-powered capsule before jumping out of it.

  • Top of the PR pops: January highlights

    Top of the PR pops: January highlights

    It’s a truth universally acknowledged that January is by far the worst month of the year. Thankfully it has flown by in a flash and there have been plenty of things happening in the world of PR, social media and digital comms to keep us entertained…

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