Growing pains, tech startup to listed company
For new start-ups PR plays an important role in achieving growth and attracting signups and new users. PR people work hard to carefully craft an image and communicate that through the media and bloggers.
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7 Ways You've Been Approaching Journalists Completely Wrong
When it comes to reaching out to journalists, there’s so many “how to” guides out there, but have you ever considered that you still might be going about things the wrong way? We spoke to two journalists who shared their insights on the biggest mistakes they see PR people making...
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Battling to win the social media game: Adidas & Nike and the 2014 World Cup
Well before a ball was kicked in the 2014 World Cup, the scene was set for a similar sized battle between sports retailer rivals Adidas and Nike. Here's how it played out...
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#WeArePR: “Don’t behave like a politician!” advises PR veteran Anders Sverke
Anders Sverke is the 2nd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.
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Mattias Malmström New CEO at Mynewsdesk
Mynewsdesk today announced that Mattias Malmström is the company’s new CEO. Malmström’s main task as CEO is to continue driving Mynewsdesk’s rapid growth thereby strengthening its position as a leader in modern communications and content technology.
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#WeArePR: Anders Sverke on how PR has evolved over 27 years
Anders Sverke is the 2nd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.
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Mynewsdesk Bootcamp
We’re launching a brand new programme: Mynewsdesk Bootcamp! Become a Mynewsdesk superuser with our series of workshops and sessions which will cover the newsroom basics, setting and analysing KPIs, syncing Google Analytics and AdWords and much much more!
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Robert Rose: Content Marketing Doing Vs. Saying
Robert Rose, author and Chief Strategy Officer at CMI and one of our key speakers at FutureComms15, discusses the doing vs the saying of content marketing...
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#WeArePR: Paul Sonkamble On Politics in PR
In part 3 of the #WeAre PR series, Paul Sonkamble discusses the many ways in which modern politics is affecting the modern world of PR and marketing.
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#WeArePR: Paul Sonkamble On Tools, Techniques & Tips
Paul Sonkamble, co-founder of record label "House Music With Love" and founder of artist management company "Deerily" shares tips on the tools and techniques he uses for his PR...
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Top of the PR Pops: May Highlights
From floating houses to life-saving phones, it's time to take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have got us talking this month...
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#WeArePR: Building a picture of the modern communicator
For an industry so involved in helping organisations establish identity, the marketing world is going through a fascinating crisis. Yet, for all the furore and panic, the world keeps spinning. We thought it was time someone went out there and started to build a picture that reflected the variety and range of this world in a different way.
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