Being hacked represents not only a huge operational risk to most businesses but also, from a comms perspective, one of the biggest potential risks to an organisation’s reputation. Being hacked happens without warning and takes everyone by surprise. In the immediate aftermath of the hack being revealed, there can be a shortage of information about what has happened.
Chief Marketing & Growth Officer at Mynewsdesk and moderator of FutureComms15, Jonathan Bean shares his thoughts on the state of PR and a glimpse of what to expect from the event...
For new start-ups PR plays an important role in achieving growth and attracting signups and new users. PR people work hard to carefully craft an image and communicate that through the media and bloggers.
When it comes to reaching out to journalists, there’s so many “how to” guides out there, but have you ever considered that you still might be going about things the wrong way? We spoke to two journalists who shared their insights on the biggest mistakes they see PR people making...
Well before a ball was kicked in the 2014 World Cup, the scene was set for a similar sized battle between sports retailer rivals Adidas and Nike. Here's how it played out...
Anders Sverke is the 2nd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.
Mynewsdesk today announced that Mattias Malmström is the company’s new CEO. Malmström’s main task as CEO is to continue driving Mynewsdesk’s rapid growth thereby strengthening its position as a leader in modern communications and content technology.
Anders Sverke is the 2nd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.
We’re launching a brand new programme: Mynewsdesk Bootcamp! Become a Mynewsdesk superuser with our series of workshops and sessions which will cover the newsroom basics, setting and analysing KPIs, syncing Google Analytics and AdWords and much much more!
Robert Rose, author and Chief Strategy Officer at CMI and one of our key speakers at FutureComms15, discusses the doing vs the saying of content marketing...
In part 3 of the #WeAre PR series, Paul Sonkamble discusses the many ways in which modern politics is affecting the modern world of PR and marketing.
Paul Sonkamble, co-founder of record label "House Music With Love" and founder of artist management company "Deerily" shares tips on the tools and techniques he uses for his PR...
