News archive

6 November 2015 11:13

Going Beyond The TV: John Lewis' #ManOnTheMoon

John Lewis has done it again with their heart-warming Christmas 2015 campaign, Man on the Moon. Watch the full video here.

3 November 2015 14:47

​A bold step towards #FuturePRoofing PR

Sarah Hall’s ambitious #FuturePRoof project is positioned as the biggest ever conversation about the future of public relations.

3 November 2015 13:30

5 SEO Boosting #BrandNewsroom Tips

SEO is important - we get it! But with the rules always changing, it can be hard to keep abreast of what's good optimisation etiquette and what's not. A brand newsroom can help you keep-up with Google's game and take your naturally optimised content to the next level. Here's my advice...

29 October 2015 11:30

Mynewsdesk Nominated For Two Spinn Awards

​Mynewsdesk’s internet-breaking campaign, Mynewsdesk Now, has been honoured with two nominations at Spinn – Sweden’s most renowned PR awards ceremony. And to say we’re pretty chuffed would be the biggest understatement of the year!

28 October 2015 16:17

Top of the PR Pops: October

Boo! October is a month packed full of events and we've unearthed some of the the most spooktacular campaigns from the world of PR and marketing. Check 'em out...

27 October 2015 09:59

(Video) How a social enterprise made the most of their Kickstarter campaign - Case Cafe Art

Cafe Art, a social enterprise, helps homeless people connect with society through art. Director Paul Ryan shares how they managed to make the most of the overwhelming media attention lead by a massively successful Kickstarter campaign.

16 October 2015 15:14

Where O2 Went Wrong With The Rugby World Cup

​As any rugby fan will know all too well, after just four matches England made a dramatic exit from the Rugby World Cup 2015. And while this was disappointing for England fans, it has also significantly impacted other key stakeholders - the sponsors.

15 October 2015 10:30

[Video] How A #BrandNewsroom Boosted Orkla Foods Finland’s SEO & Comms Strategy

14 food brands, one communicator. Emma Vironmäki, Comms and CSR Manager of Orkla Foods Finland, shares how a Mynewsdesk newsroom enables her to take care of 14 food brand’s comms activities from one place.

14 October 2015 16:35

Bootcamp #7: Google Analytics - BONUS SESSION

We have completed our first bootcamp series; six sessions jam-packed with content creativity, newsroom best practice and knowledge overload. We hope you have enjoyed it and cannot wait until we have another round...BUT WAIT...THERE IS MORE!!!

14 October 2015 14:14

#FC15: Alex Myers On PR, Content & Creating A Team For The Future

Alex Myers, ‎Founder and Managing Director at Manifest London and Manifest New York, was speaking at the biggest PR & communications event in the UK, FutureComms15. Here's what he had to say on the difference between PR and content, creating a team for the future and his greatest achievements in the industry... Watch the full interview here:

14 October 2015 09:49

4 Ways To Use Images In Your #BrandNewsroom

By 2018, video will account for 2/3 of mobile usage, meaning visual assets are now more important than ever. And the same applies for content and press releases; images and videos are a great way to catch the eye of the journalists, increase time spent on page and up your click-through rates.

6 October 2015 10:48

​Metropolitan Police Service Launch Online Press Office

The Metropolitan Police Service has launched a new online press office with Mynewsdesk to help streamline their communications with the media and general public. The Met, who operates the UK’s busiest press office, has partnered with PR technology pioneer, Mynewsdesk, to help better support the delivery of their broadcast messaging and simplify their communications workflow.