News - 23 May 2014 18:02

Leading comms pros debate the future of communications

Expert communicators Deirdre Breakenridge, Neville Hobson, Paul Sutton, Danny Whatmough and Adam Cranfield got together to discuss where the future of communications is heading in anticipation of FutureComm14 - The PR & Comms Event of The Year on 18th June.

Questions

What is the future of communications?

Will marketing, PR and social media job roles still be distinct in 5 years?

Will the results that small agencies can achieve using communications technology make brands question the value for money large agencies offer?

Will organisations rely more on in-house communicators to produce their content than external agencies?

Expert speakers:

	Deirdre Breakenridge, CEO, Pure Performance Communications and author of "Social Media and Public Relations: Eight New Practices for the PR Professional" @dbreakenridge
	Neville Hobson has over 25 years’ international experience in PR and marcomms, Neville Hobson runs one of the UK’s top PR blogs, nevillehobson.com, and co-hosts the For Immediate Release podcast series. @jangles
	Paul Sutton, Head of Social Communications at PR and content agency BOTTLE, and a blogger at futurecomms.co.uk. Under his stewardship, BOTTLE has won 15 social media awards in the last three years. @ThePaulSutton
	Adam Cranfield heads up global marketing for Mynewsdesk, the world’s leading all-in-one brand newsroom and multimedia PR platform. He has worked in communications and media for 15 years, including agency side and for the Department for Education, CIMA, Nectar and Heat Magazine. @adamcranfield
	Danny Whatmough is Associate Digital and Social Media Director at Ketchum, Daniel Whatmough heads up all digital activity across P&G brands such as Max Factor and Hugo Boss. He is chair of PRCA’s digital group and member of AMEC’s social media measurement committee. @DannyWhatmough

Let us know your thoughts on the future of communications by filling in our quick survey and using #FutureComms14.

Title Image by Jacinta lluch Valero

Topics

Media, Communication

Contacts

Press Officer

Press contact Media inquires press@mynewsdesk.com

Adam Karseland

Press contact Press contact adam.karseland@mynewsdesk.com +46 79-075 64 25

What's your view on the future of comms?

As you are a modern communications professional, we want to hear your views on the future of the industry. Completing this quick survey will contribute to the insights we're gathering from hundreds of communicators. This information will be used to create a concise report for you, so you can keep a step ahead. We're also offering the chance for one lucky respondent to win a prize!

28 April 2014 08:00

#FutureComms14 - the PR & comms event of the year

On the 18th June FutureComms14 will bring together some of the world's leading PR & marketing communications speakers and practitioners to share their knowledge and best practice advice on meeting the communications challenges of today and the near future.

6 June 2014 16:41

Mynewsdesk to guest host the next #CommsChat on the future of comms

On Monday 9th June at 8pm, Adam Cranfield, Head of Marketing at Mynewsdesk, will be guest hosting Europe's most popular communications conversation on Twitter - #CommsChat.

10 June 2014 12:46

#CommsChat Highlights- The Future of Communications

Gabrielle Laine-Peters shares her highlights from the #CommsChat on the future of communications, guest hosted by Adam Cranfield of Mynewsdesk.

17 June 2014 16:37

#FutureComms14 - How was it for you?

Please let us know what you thought of FutureComms14...

6 May 2014 11:00

The Future of Communications and the Modern Communicator

Deirdre Breakenridge, CEO of Pure Performance Communications, gives her thoughts on the changing role of the communications professionals and insights into the future of communications. She also was the keynote speaker at FutureComms14 - the PR & comms event of the year.

6 August 2014 11:59

5 minutes with Deirdre Breakenridge on FutureComms

We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.

28 May 2014 08:15

PR and the survival of the fittest

There’s a schism opening up in the PR industry. There are some agencies that have put the work in to understand how the communications environment is evolving and are adapting their services, structure and skill sets in response. But there are many more agencies that, well, haven’t. And more to the point, show no sign of doing so.

30 May 2014 08:15

Top of the PR pops: May highlights

It's time to take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking during the month of May...