Thatcham Research, the research centre for automotive motor insurers, last week took their comms strategy to "new levels" with the acquisition of our digital PR platform, Mynewsdesk. We caught up with Thatcham's Comms Executive, Iain Wallace, to dig into the details of how they'll be using Mynewsdesk to streamline their workflow, improve SEO and boost influencer relations.
![[Infographic] The #DigitalPR Challenge](https://mnd-assets.mynewsdesk.com/image/upload/ar_16:9,c_fill,dpr_auto,f_auto,g_sm,q_auto:good,w_746/vf8tufh463ziet4txjnr)
PR, communications and marketing managers are under increasing pressure to deliver but are still not seen as contributing to business growth, according to the second Digital PR: from challenges and opportunities survey report. PR technology and newsroom specialists, Mynewsdesk, surveyed 1231 PR, communications and marketing professionals in July 2015.
Last night, hundreds of PR professionals, agencies and clients gathered at the magnificent Nordic Museum in Stockholm to compete for this year's best PR campaigns. Mynewsdesk, along with Edelman Deportivo, was nominated for "B2B of The Year" and "Content Marketing of The Year". And guess what...we only went and walked away with silver and gold!
![[Video] How A #BrandNewsroom Streamlined SAP's Comms](https://mnd-assets.mynewsdesk.com/image/upload/ar_16:9,c_fill,dpr_auto,f_auto,g_sm,q_auto:good,w_746/cf9bda4mvloqqxe4rusg)
Through adopting Mynewsdesk's brand newsroom approach, SAP has strengthened their communications strategy considerably. Director of Integrated Communications, Susanne Kapfer, explains...
Cafe Art, a social enterprise, helps homeless people connect with society through art. Director Paul Ryan shares how they managed to make the most of the overwhelming media attention lead by a massively successful Kickstarter campaign.
![[Video] How A #BrandNewsroom Boosted Orkla Foods Finland’s SEO & Comms Strategy](https://mnd-assets.mynewsdesk.com/image/upload/ar_16:9,c_fill,dpr_auto,f_auto,g_sm,q_auto:good,w_746/aujjfphxhjth1iollimb)
14 food brands, one communicator. Emma Vironmäki, Comms and CSR Manager of Orkla Foods Finland, shares how a Mynewsdesk newsroom enables her to take care of 14 food brand’s comms activities from one place.
Taking care of festival communications means kick-ass project management. Over the course of the weekend, the whole team is working flat-out writing news stories and press releases, interviewing artists, organising photo sessions and updating social media channels.
At Mynewsdesk we have always believed that communications has the power to change the world. This attitude is needed now more than ever. We can all take actions to make a difference in this world. And no one can be blind to the catastrophic refugee crisis taking place right now.
Moray Council launched an interactive “virtual” newsroom as part of its website redesign and the new approach helped them generate online coverage within minutes of publishing. Here's how it panned out....
SportsAid helps young disabled and non-disabled athletes to achieve their ambitions. Before Mynewsdesk, SportsAid didn't have a media centre - they relied on their own website and separate channels. Using an online newsroom has changed things a lot.
From floating houses to life-saving phones, it's time to take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have got us talking this month...
![Mynewsnight: Back To The Future Of Comms [In Pictures]](https://mnd-assets.mynewsdesk.com/image/upload/ar_16:9,c_fill,dpr_auto,f_auto,g_sm,q_auto:good,w_746/qzt793ar0dgooph6ahin)
Bringing together over 70 PR professionals and industry leaders, Mynewsnight: Back To The Future Of Comms got underway last Thursday evening, and what a night it was!
