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  • 9 out of 10 PR professionals struggle to gain valuable meaning and insights from data

    9 out of 10 PR professionals struggle to gain valuable meaning and insights from data

    Ever since entering the digital era of communication, PR professionals and marketers have been drowning in data; and yet competencies in data literacy remain low. When assessing individual skills, only one out of ten PR professionals consider themselves as having a high level of data literacy, meaning that they can extract meaning and insights from data, while the rest struggle.

  • Only 1 in 5 can explain Artificial Intelligence

    Only 1 in 5 can explain Artificial Intelligence

    Only 17 percent of professionals rate themselves as having a high level of data literacy, as reported in The Data-Driven Mindset Report, despite a growing demand for insights-based business development and artificial intelligence (AI). The data-driven advantage of companies starts with your employees.

  • 7 out of 10 journalists believe Facebook has too much power

    7 out of 10 journalists believe Facebook has too much power

    Journalists worry about the consolidation of power in giant social media companies - a concern that has become more apparent during the last couple of years, Mynewsdesk’s latest report reveals. Of the journalists surveyed, 71% believe Facebook has too much power as a source of information, and 61% cited they think Google/YouTube has too much power.

  • ​Metropolitan Police Service Launch Online Press Office

    ​Metropolitan Police Service Launch Online Press Office

    The Metropolitan Police Service has launched a new online press office with Mynewsdesk to help streamline their communications with the media and general public. The Met, who operates the UK’s busiest press office, has partnered with PR technology pioneer, Mynewsdesk, to help better support the delivery of their broadcast messaging and simplify their communications workflow.

  • BLACK+DECKER™ launches brand newsrooms across 16 markets to power digital communications

    BLACK+DECKER™ launches brand newsrooms across 16 markets to power digital communications

    BLACK+DECKER™ has introduced digital brand newsrooms and multimedia public relations platforms across 16 of its markets in Europe, Northern America, Australia and New Zealand. The global manufacturer of consumer power tools and home improvement solutions has partnered with the world’s leading digital brand newsroom provider, Mynewsdesk.