Most tech brands fail to provide basic info for journalists
Findings from the world's leading tech brands and their use of online newsroom technology
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Dmexco launches exclusive online content hub in partnership with Mynewsdesk
Dmexco, the international leading exposition and conference for the digital economy, launch “The River of News” an exclusive online content hub created by their media partner, Mynewsdesk, the world’s leading provider of online newsroom technology.
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VisitScotland launches new online newsroom to promote over 900 events across Scotland
VisitScotland launches new all-in-one brand newsroom and multimedia public relations platform. Scotland’s national tourism organisation has partnered with PR technology pioneer, Mynewsdesk, to better support their corporate and consumer PR service for UK and international journalists.
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Piers Morgan named most influential UK journalist on social media
The former Daily Miror editor and ex-CNN talkshow host picked up the prize in the second of Press Gazette's Social Media Journalism Awards sponsored by Mynewsdesk.
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Brands to scrutinise value for money of large agencies
New research into the future of communications shows that 75 per cent of PR, marketing and communications professionals believe brands will question the value for money large agencies offer due to the results small agencies can achieve using communications technology.
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UK councils failing to fully utilise the digital technology they are investing in
New research has found local authorities in the UK have invested substantial efforts into developing a good online newsroom infrastructure but have failed to optimise their newsrooms for mobile or connect them to their social media channels. This means there is much room for improvement in the ways councils engage with their residents, the media and other stakeholders.
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The UK’s biggest travel brands are failing to engage with mobile users
The UK’s biggest travel companies are failing to engage with the media, consumers and stakeholders on mobile devices by not optimising their online newsrooms for mobile, with only one of the top 10 UK companies in the travel sector offering a responsively designed newsroom.
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UK High Street brands failing to engage on digital, with 40% lacking an online newsroom
New research suggests the UK’s biggest High Street brands are failing to adequately engage with the media and stakeholders, with four of the top 10 brands failing to provide an online newsroom and the remaining six falling short in multiple crucial areas.
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UK organisations behind global average in newsroom best practice
New research has found some of the UK’s biggest brands and organisations are failing to engage with the media, consumers and key stakeholders by not optimising their online newsrooms for mobile browsing and overlooking the importance of multimedia content.
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More UK in-house communicators working in social and digital than media relations
New research into the role of in-house communicators in the UK has found that 90% are now working across more areas than ever before with more involved in social and digital activities(92%) than media relations (84%) despite being challenged with issues regarding ROI and management buy-in.
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Mynewsdesk partners with StreetSmart - Helping the Homeless
Mynewsdesk has become the official newsroom partner of StreetSmart - Helping the Homeless providing them with a multimedia newsroom and PR platform as well as support from our Marketing, Customer Success and Sales team.
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ad:tech London chooses Mynewsdesk as digital newsroom partner
Mynewsdesk has been officially announced as the newsroom partner of ad:tech London, the world’s largest interactive advertising and technology exhibition and conference which takes place at Olympia on the 11th and 12th September 2013.
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