Mynewsdesk and Hovding’s 2016 campaign “Give A Beep” has won the D&AD Impact Award for Creativity That Contributes To A Better World. Mynewsdesk - the digital PR platform providers - challenged a customer to reach 100 million people through effective storytelling. Hovding was the chosen customer for the campaign.
Louise Barnekow, Schibsted's Head of Data & Product Development, will be joining Mynewsdesk in October 2016 as Chief Product Officer.
Mynewsdesk launched their #100Million Reach Challenge, setting themselves the task of reaching 100 million people with a campaign for one of their customers. The story reached 100 million people and over 2,200 “beeps” to the mayor have been registered. And now, Hövding is planning to roll-out the initiative on a global scale.
With their unique airbags for urban cyclists, the Swedish company Hövding has revolutionised the cycling world. Now, the company wants to help turn London into a cycle-friendly city. By using a digital button, cyclists will be giving a beep to show the Mayor of London that the city’s dangerous streets are in great need of improvement.
Mynewsdesk surveyed over 2,000 journalists around the world to get their views and expectations of the journalism industry.
Mynewsdesk has chosen Hövding to partake in their 100 Million Reach Challenge. The digital PR platform providers recently launched their 100 Million Reach Challenge, a campaign which dared companies to take on the task of reaching 100 million people with their story.
Mynewsdesk has set out on a mission to prove the power and reach of their digital PR platform. They’ll be launching “100 Million Challenge” - a campaign which will see one brand’s story (yet TBC) reach 100 million people.
The Metropolitan Police Service has launched a new online press office with Mynewsdesk to help streamline their communications with the media and general public. The Met, who operates the UK’s busiest press office, has partnered with PR technology pioneer, Mynewsdesk, to help better support the delivery of their broadcast messaging and simplify their communications workflow.
Mynewsdesk today announced that Mattias Malmström is the company’s new CEO. Malmström’s main task as CEO is to continue driving Mynewsdesk’s rapid growth thereby strengthening its position as a leader in modern communications and content technology.
Controversial author Robert Phillips has been confirmed as a speaker for FutureComms15 - the PR and comms event which is being held at The Crystal, London. Run by PR technology business, Mynewsdesk - it coincides with the release of the paperback version of his book - Trust Me, PR - on Thursday 18th June.
CALM has received enormous exposure this week both through the promotion of their Panorama appearance and following the announcement of new partnerships with Professor Green, Topman and Lynx.
When it comes to sharing news, views and information about your restaurant, hotel or hospitality business or drumming up publicity, a good story is only half the battle. The other half is getting it out there. Building up and engaging with contacts across a wide range of platforms, ensuring synergy across different mediums, message consistency.
