Topics: Media, Communication

  • ​Bootcamp #2: Setting KPIs

    Following on from our first bootcamp session, Back to Basics, our second session aims to help you better understand the newsroom analytics and identify the metrics which are of most importance to you and your business.

  • ​Top Of The PR Pops: July

    From paws to people and #hashtags to controversies, it’s all been kicking-off this month in the world of PR, comms and online marketing. And we love it when that happens because, well, not only does it give us a tonne of stuff to talk about but it also gives us some pretty tasty food for thought… So without further ado, here’s our pick of campaigns from July 2015…

  • How To Build Your #BrandNewsroom

    A brand newsroom goes by a number of aliases; media centre, press room, the list goes on, but essentially they all have the same purpose: to provide a hub of content and information and make getting coverage easier. So, if you’ve got one of the aforementioned sections on your site, here are a handful of tips to build it up, buttercup (#sorrynotsorry).

  • #BrandNewsroom Jargon: Decoded

    ​In the world of PR technology and brand newsrooms, there are a lot of “techie” words getting thrown around. But what the heck do they actually mean?! Angela reveals...

  • ​What Can We Learn From YOUR Newsrooms?

    Everyday we see our customers using their newsrooms in creative and wonderful ways, reaching wider audiences and generating the impressive levels of coverage that their content deserves – so it’s about time we gave credit where credit’s due! Here are some of the key stats and take-out tips from our customers’ newsrooms in June...

  • Bootcamp Series 1: Newsroom Recap - Back to Basics

    ​So we are starting this thing called MND Bootcamp - a 6 part series of sessions, each covering various topics and aspects of our newsroom. You’re welcome to take all six 2-hour sessions for £195 - and we’ll throw in the first session for free.

  • #FC15 | PR & Content, The Great Divide?

    Is the PR industry facing the threat of extinction? If brands act as publishers, are PR professionals still required or will they slowly turn into content marketers? Our FutureComms15 panel discuss...

  • Why Should A Brand Have A Blog?

    ​I have never really written a blog before. In fact, I have shied away from it for quite some time, and yet I talk about it with clients on a regular basis. I understand the values, the reasoning and how it can help a brand. So it got me thinking, maybe my first blog should be based around just that - why should a brand have a blog?

  • #FC15 | The Death of SEO & the Rise of the Brand Story

    Google’s Panda, Penguin and Hummingbird algorithm changes have had profound effects on the SEO industry. Search rankings are now dependent on the quality, originality and relevance of online content, rather than the way it's coded. Content marketing has risen to the fore as the way of achieving this, and this has brought together SEO practitioners, social media marketers and PR professionals.

  • #FC15 | Why Communicators Must Embrace the PESO Model

    The growth of sponsored content and native advertising has integrated paid media firmly with earned, owned and shared media. Brands have little choice but to adapt to this changing environment, fast. Our FutureComms15 panelists Paul Sutton, Danny Whatmough, Matt Gilbert, Stella Bayles and Charles Arthur discuss the PESO model in more detail...

  • #FC15 | Robert Rose On Brand Storytelling Opportunities For PR

    PR is in a state of change. The industry is evolving every day. The opportunity for brand storytelling can be huge for organisations and PR practitioners, but according to Robert Rose – the world’s leading content marketing strategist – only if we commit to both organisational change and a different approach to the services we provide.

  • #FC15 | Jonathan Bean On The Future Of Comms

    Jonathan Bean, Chief Marketing and Growth Officer at Mynewsdesk, began the proceedings at this year's FutureComms, showcasing our recent groundbreaking campaign - Surfing The Silver Way and opening up Eduardo Conrado's notion that "PR is at an inflection point between what we're comfortable with, what we have permission to do, and what's possible"...

  • #FC15 | The Hidden Heroes Of 7/7

    If the events of 7th July were to unfold again today, how differently would the news emerge? What part would social media channels play in the media? And would the Government and emergency services’ communications teams and strategies be able to cope? Chris Webb explains how his team dealt the crisis 10 years ago today. And his presentation really showed the value of the business we’re in

  • From Start To Coverage | The Online Newsroom Approach

    ​Whether you're a small start-up with an announcement to make or a global brand with big news to break, one way or another you're going to need to get your story out there. You're going to need coverage.

  • #WeArePR: The journey so far...

    #WeArePR is a project is about listening. We are conducting and publishing these interviews in no intentional order and as a result there was no way of knowing what we might find.

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