According to a recent study by Mynewsdesk, more than 85% of PR professionals expect technology to play an increasing role in the industry over the next five years. The majority of people working in PR think their jobs will become more strategic and more analytical over the next few years, reflecting the growing role that tech plays in making PR into a more quantified and data-driven endeavour.
Technology is essential to the implementation of any modern PR strategy. More than 85 percent of PR professionals expect their focus on technology to increase significantly over the next five years, which demonstrates just how vital it is to stay up to date with the latest trends. Here are four technology trends that are set to transform PR and communications in 2017.
During my two and a bit years here at Mynewsdesk, I've had the honour of working alongside and in collaboration with some of the industry's most brilliant women - each of them inspiring me and teaching us all something new. But despite the sheer volume of smart and successful women in PR, still we see male dominated panels, hosts and keynotes. And that, to say the least, is pretty frustrating.
Valentine’s day. You know the deal: discounted chocolates, set meals for two and roses... everywhere! New year, same old story. But we’re Mynewsdesk and we like different. We like those who think outside the box when it comes to capturing the hearts of audiences. So without further ado, here are the best of the 2017 Valentine’s Day bunch...
You can have the best digital PR strategy ever – it ties to business objectives, clearly outlines your goals and sets measurable benchmarks. But if you don’t have the right technology to implement it, the strategy is worthless.
Mastering one technology is a challenge, particularly given their ever-changing nature. But becoming proficient with many technology tools is near impossible, even if you devote all your time to learning them! Let’s have a look at this simple 5-step formula to pick the tech tool that is right for you.
2016 - not really a year we want to dwell on - but looking back at the content you created in your newsrooms was pretty flippin' inspiring. From perfectly timed blogs to shareable listicles and opinion pieces to jam-packed press releases, there's a lot to be learnt from you all. We picked out a few of our favourites and why they did so well. Here we go...
Creating valuable content on a regular basis is not only difficult, it's also time consuming. To come up with ideas, meet strict deadlines and ensure that the post stands out from the rest requires organisation, communication and the ability to keep track of your progress. This 5-step guide from Trello's Marketing Manager - Jordan Mirchev - will help you plan and execute your next content project
Do you want to be more effective in your digital PR efforts? You’re not alone. Only 36% of practitioners say their efforts in digital PR are effective, according to the findings of the recently released state of digital PR survey - a global initiative conducted by Mynewsdesk in cooperation with Berghs School of Communication.
The first thing to do when preparing for a crisis that might hit you is to decide what that crisis might look like. We normally define a crisis as being something that materially impacts your reputation, sales, value or share price. It will probably start in the real world, but news of it will spread online and over social media at a speed you can’t control. Polpeo share their top tips.
Don’t be overwhelmed at the thought of creating an effective digital PR strategy. Start small: it doesn’t need to tackle every possible opportunity at your company. If you make it realistic and manageable, you’re more likely to achieve success on which to build and grow the strategy.
Just before Christmas 2016, our very own Global Content Marketing Manager, Christopher Van Mossevelde, and Community Manager, Daniel Vazquez, took to the stage at Berghs School of Communications to officially launch PR Revolution. And this week, I caught-up with the two masterminds to find out all about the project...
As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our PR workflow? To help boost your communications, content and coverage, here are our 7 recommended PR resolutions to help you get started in 2017...
With a New Year on the horizon, what better time to take stock of what's been great in the world of PR and Marketing, this year? For this, I asked the Mynewsdesk team for the campaigns that stood out the most to them and why. Here's their best of the bunch...
Over 85% of PR professionals expect the focus on technology and digital PR to increase significantly in their organisations over the next five years, according to a global survey conducted by Mynewsdesk in cooperation with Berghs School of Communication.
Digital PR Bootcamp is a whole day of PR and comms inspiration, tools, tactics and workshops to ensure you’re getting the most out of your communications and PR efforts.
Due to the proliferation of channels consumers can access to read or watch content, individuals no longer rely on mass media to learn new information or seek out entertainment. Today, anyone can create, publish and distribute stories and build an audience over time; such people can be bloggers, freelance writers, topic experts or passionate hobbyists.
If you work in PR or communications, we don’t have to tell you your methods of reaching stakeholders and customers has changed dramatically over the last decade. Where once you focused on pitching the media for attention, today you can reach influencers and consumers directly by publishing content—for example, blogs, videos or eBooks—and by engaging through social media.
We live in a noisy world. With so many sources of information, education, entertainment, and news, it’s becoming harder for PR professionals to deliver their messages to key stakeholders, and build meaningful, lasting relationships. It’s a bit like shouting in a storm. But noisiness and channel proliferation isn’t the only challenge.
Mynewsdesk has just launched the Digital PR Academy, a free online certification course, available to everyone. With on-demand videos and practical study guides, communicators can now easily understand the world of digital PR and become quickly acquainted with new emerging trends and tools.
