Swedish outdoor brand SILVA acquires North American distribution rights

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Swedish outdoor brand SILVA acquires North American distribution rights

SILVA, the Swedish compass, headlamp and outdoor gear brand, is now becoming truly global by acquiring the North American distribution rights from Johnson Outdoors Inc. (Nasdaq JOUT). The deal, which becomes effective on January 4th 2018, paves the way for rapid SILVA growth in the world’s largest outdoor market.
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    Swedish outdoor brand SILVA acquires North American distribution rights

    SILVA, the Swedish compass, headlamp and outdoor gear brand, is now becoming truly global by acquiring the North American distribution rights from Johnson Outdoors Inc. (Nasdaq JOUT). The deal, which becomes effective on January 4th 2018, paves the way for rapid SILVA growth in the world’s largest outdoor market.

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