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Richard Jägrud verlässt das Unternehmen zum Ende April, und Primus-Silva, das schwedische Unternehmen für Outdoor-Equipment, ernennt Jonas Sjögren zum neuen CEO.

Wechsel an der Spitze zum 8. April 2024: Jonas Sjögren übernimmt für Richard Jägrud

Primus-Silva, das schwedische Unternehmen für Outdoor-Equipment, ernennt Jonas Sjögren zum neuen CEO. Er folgt am 8. April auf Richard Jägrud, der in den letzten sieben Jahren für die Leitung des Unternehmens verantwortlich war. Jonas Sjögren und das Management Team werden intensiv zusammenarbeiten, um das Outdoor-Unternehmen nachhaltig, gesund und erfolgreich in die Zukunft zu führen.

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VEGETABLE STIR FRY WITH MARINATED TOFU 🥢

”Loads of flavor in this dish! Packed with umami and heat, dense in energy content and easy to prepare in the outdoors. This recipe includes drying some ingredients in advance, but it’s super simple since store-bought stir fry vegetables are parboiled before frozen. A fresh knob of ginger elevates this dish!”
- Chef Alexander Elfving

SERVES 2:
400 g/14 oz frozen stir fry vegetables
150 g/5½ oz firm tofu
150 g/5½ oz cashew nuts
2 tbsp Japanese soy sauce
1 red chili
½ tbsp squeezed lime
20 g/¾ oz fresh ginger
1 tbsp toasted sesame seeds
200 g/8 oz egg noodles
Fresh or dried coriander to taste
Salt & chili flakes

AT HOME:
1. Let the frozen vegetables thaw and drain.
2. Remove as much liquid as you possibly can by squeezing the tofu. Place on paper towel to let it dry. 
3. Cut the tofu into cubes, about one centimeter thick. Marinate in soy sauce, lime juice, chopped chili (seeds removed) and coriander.
4. Fry the vegetables in a dry non-stick pan until they reach a nice color. 
5. Cut the vegetables into smaller pieces to make the drying process quicker.
6. Place the marinated tofu, ginger, and vegetables on a tray and heat the oven to 50 degrees with the oven door slightly open, until everything is thoroughly dried. Depending on oven model and size of vegetables, it can take up to 6-12 hours.
7. Combine the dried ingredients and place in an air-tight zip-lock bag.

AT CAMP:
1. In a pot, bring 600 ml/2½ cup water to boil.
2. Finely chop the ginger.
3. Place everything except the cashew nuts and ginger into the boiling water.
4. Let simmer for a minute or two until everything is cooked. Add more water if needed.
5. Season with salt and chili flakes.
6. Sprinkle cashew and ginger on top. Add a tbsp of oil for that extra energy boost!

VEGETABLE STIR FRY WITH MARINATED TOFU 🥢 ”Loads of flavor in this dish! Packed with umami and heat, dense in energy content and easy to prepare in the outdoors. This recipe includes drying some ingredients in advance, but it’s super simple since store-bought stir fry vegetables are parboiled before frozen. A fresh knob of ginger elevates this dish!” - Chef Alexander Elfving SERVES 2: 400 g/14 oz frozen stir fry vegetables 150 g/5½ oz firm tofu 150 g/5½ oz cashew nuts 2 tbsp Japanese soy sauce 1 red chili ½ tbsp squeezed lime 20 g/¾ oz fresh ginger 1 tbsp toasted sesame seeds 200 g/8 oz egg noodles Fresh or dried coriander to taste Salt & chili flakes AT HOME: 1. Let the frozen vegetables thaw and drain. 2. Remove as much liquid as you possibly can by squeezing the tofu. Place on paper towel to let it dry. 3. Cut the tofu into cubes, about one centimeter thick. Marinate in soy sauce, lime juice, chopped chili (seeds removed) and coriander. 4. Fry the vegetables in a dry non-stick pan until they reach a nice color. 5. Cut the vegetables into smaller pieces to make the drying process quicker. 6. Place the marinated tofu, ginger, and vegetables on a tray and heat the oven to 50 degrees with the oven door slightly open, until everything is thoroughly dried. Depending on oven model and size of vegetables, it can take up to 6-12 hours. 7. Combine the dried ingredients and place in an air-tight zip-lock bag. AT CAMP: 1. In a pot, bring 600 ml/2½ cup water to boil. 2. Finely chop the ginger. 3. Place everything except the cashew nuts and ginger into the boiling water. 4. Let simmer for a minute or two until everything is cooked. Add more water if needed. 5. Season with salt and chili flakes. 6. Sprinkle cashew and ginger on top. Add a tbsp of oil for that extra energy boost!

Kontakt

Stefanie Simbeck

Stefanie Simbeck

Pressekontakt Main Press Contact Primus DE/Austria
Stephanie Bartl

Stephanie Bartl

Pressekontakt Main Press Contact Silva DE/AUSTRIA +49 8022 925 47 11
Linnea Bronner

Linnea Bronner

Pressekontakt Press Contact Primus-Silva DE/Austria +49 171 747 1863

Premium-Outdoor-Ausrüstung mit Kocher, Stirnlampen und Kompassen im Fokus

Die in Schweden gegründeten Unternehmen Primus und Silva entwickeln seit mehreren Generationen hochwertige Outdoor-Ausrüstung. Primus ist bekannt für die Entwicklung hochwertiger Kocher und Ausrüstung für die Outdoor-Küche – vom Campingausflug bis zur Expedition. Silva bietet Produkte, die Abenteuer sicherer und zugänglicher machen, wie Kompasse, Stirnlampen, Laufwesten und andere Accessoires. Ziel der beiden Unternehmen ist es, innovative, nachhaltige und leistungsorientierte Outdoor-Ausrüstung für Spitzenathlet:innen genauso wie für alltägliche Abenteuer zu entwickeln. Beide Marken werden weltweit in über 60 Ländern verkauft. Primus-Silva Sweden AB ist Teil von Verdane. Mehr Informationen unter www.silvasweden.com und www.primusequipment.com.

Primus-Silva
Lilienthalallee 40, Room A216
80939 Munich
Deutschland
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