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  • Don’t let your training routine be limited by the dark

    Don’t let your training routine be limited by the dark

    The Swedish brand SILVA has launched ten headlamps that enable new experiences and improve training possibilities. The headlamps are designed to first and foremost function as an extension of the human body by improving how the user interacts with external circumstances. They are also characterized by their compact size, multiple battery- and attachment possibilities and SILVA Intelligent Light.

  • New business opportunities in sight for SILVA

    Swedish outdoor brand SILVA acquires North American distribution rights

    SILVA, the Swedish compass, headlamp and outdoor gear brand, is now becoming truly global by acquiring the North American distribution rights from Johnson Outdoors Inc. (Nasdaq JOUT). The deal, which becomes effective on January 4th 2018, paves the way for rapid SILVA growth in the world’s largest outdoor market.

  • Category overview

    SILVA launches new assortment strategy, re-focusing on brand heritage and core business

    SILVA, the Swedish compass, headlamp and outdoor gear brand, has just launched a new assortment strategy for 2017 – 2020. The assortment will be built on the three main categories Lighting, Navigation and Carry. “With this new strategy, we can focus on our heritage and expertise within compasses and headlamps, and invest in the complementing carry range”, says Richard Jägrud, CEO of SILVA Group.