Primus-Silva announces the appointment of Clara Tronêt Guillon as Chief Marketing Officer (CMO). In her role, she will lead global brand and marketing across both Primus and Silva, with a focus on long-term growth, clear brand development, and continued relevance across the company’s markets.
Clara joins Primus-Silva with extensive experience of brand transformation and strategic growth within
Whether it’s a late-night dog walk, a pre-dawn trek, or a summit push ahead of sunrise, the right light can make all the difference. Swedish heritage brand Silva - the company behind the world’s first liquid-filled compass - is now shining a new light on everyday and extreme adventures with the launch of the Seek 450 Recharge headlamp.
Delivering a powerful 450 lumens from a compact, pocket-siz
July 2025: The shift toward minimalist adventure is reshaping how we think about outdoor kit. Whether it’s wild camps, bikepacking weekends or long-distance solo hikes, more people are stripping back to the essentials - and Swedish outdoor brand Primus is leading the way with the launch of its lightest stove ever, the Micron III.
Weighing just 58g at a price of EUR69,95, the Micron III is a fol
Silva’s new headlamp Smini Fly has been awarded the ISPO Award for its circular, compact, and functional design.
Primus-Silva, the Swedish outdoor equipment company, has appointed Jonas Sjögren to become its new CEO. Richard Jägrud, who has served as CEO for the past seven years, has decided to leave the company and take on new career challenges. Jonas and the management team of Primus-Silva will work closely together to lead the company into the 2027 growth strategy.
Silva Sweden AB has acquired 100% of the shares in Primus AB from Fenix Outdoor AB. The closing of the deal took place today on April 28, 2023.
