SILVA launches two new global compasses, Expedition Global and Ranger Global, traditional baseplate compasses with high-end features for use anywhere on the globe. In line with the new assortment strategy, SILVA also launches five new products within the carry range, all designed with the purpose to help people going places.
SILVA launches seven updated, and three, new headlamp models for FW2017. All SILVA headlamps are characterized by the optimized light (SILVA Intelligent Light), small size and versatility in terms of attachment possibilities and battery options.
SILVA, the Swedish compass, headlamp and outdoor gear brand, is now becoming truly global by acquiring the North American distribution rights from Johnson Outdoors Inc. (Nasdaq JOUT). The deal, which becomes effective on January 4th 2018, paves the way for rapid SILVA growth in the world’s largest outdoor market.
SILVA, the Swedish compass, headlamp and outdoor gear brand, has just launched a new assortment strategy for 2017 – 2020. The assortment will be built on the three main categories Lighting, Navigation and Carry. “With this new strategy, we can focus on our heritage and expertise within compasses and headlamps, and invest in the complementing carry range”, says Richard Jägrud, CEO of SILVA Group.
