Primus announces the fifth year of its Service Your Stove campaign, offering free spare parts to help customers repair rather than replace their stoves. The initiative encourages outdoor users to extend the life of their Primus stoves through simple repairs, supported by service guides and step-by-step videos. The campaign applies to qualifying spare parts and is available in selected regions,
Primus-Silva announces the appointment of Clara Tronêt Guillon as Chief Marketing Officer (CMO). In her role, she will lead global brand and marketing across both Primus and Silva, with a focus on long-term growth, clear brand development, and continued relevance across the company’s markets.
Clara joins Primus-Silva with extensive experience of brand transformation and strategic growth within
Whether it’s a late-night dog walk, a pre-dawn trek, or a summit push ahead of sunrise, the right light can make all the difference. Swedish heritage brand Silva - the company behind the world’s first liquid-filled compass - is now shining a new light on everyday and extreme adventures with the launch of the Seek 450 Recharge headlamp.
Delivering a powerful 450 lumens from a compact, pocket-siz
July 2025: The shift toward minimalist adventure is reshaping how we think about outdoor kit. Whether it’s wild camps, bikepacking weekends or long-distance solo hikes, more people are stripping back to the essentials - and Swedish outdoor brand Primus is leading the way with the launch of its lightest stove ever, the Micron III.
Weighing just 58g at a price of EUR69,95, the Micron III is a fol
Silva’s new headlamp Smini Fly has been awarded the ISPO Award for its circular, compact, and functional design.
Primus-Silva, the Swedish outdoor equipment company, has appointed Jonas Sjögren to become its new CEO. Richard Jägrud, who has served as CEO for the past seven years, has decided to leave the company and take on new career challenges. Jonas and the management team of Primus-Silva will work closely together to lead the company into the 2027 growth strategy.
Silva launches new Strive running vests and accessories for trail runners this spring. The Strive Fly is Silva's lightest running vest ever at only 113 grams (size XS), designed for fast runs and races. The Strive 5 and 10 vests features improved fit and optimized storage for long-distance runs or commuting runs. For shorter runs, the flexible Strive Loop running belt is now available.
Primus, the Swedish cooking equipment brand, launches its Service for a Reason program, which encourages outdoor cooking enthusiasts to test their Primus stoves this February and March in preparation for the season ahead. Primus users can troubleshoot issues with their stoves and take advantage of Primus’ free part replacement policy for qualifying parts.
Swedish outdoor cooking brand gives the gift of experiences with three curated collections of outdoor cooking equipment and reusable containers.
We are proud to present ISPO award winner 2023 - Silva Free Series - the world's first true modular headlamp series. More light in a smaller, smoother and more versatile headlamp. It’s got all the cables integrated in the headband for a better experience and optimal cooling for higher performance.
Debuting in 2024, Swedish cooking equipment brand launches the Ulti Stove Systems and Ulti Pots.
Silva Sweden AB has acquired 100% of the shares in Primus AB from Fenix Outdoor AB. The closing of the deal took place today on April 28, 2023.
