July 2025: The shift toward minimalist adventure is reshaping how we think about outdoor kit. Whether it’s wild camps, bikepacking weekends or long-distance solo hikes, more people are stripping back to the essentials - and Swedish outdoor brand Primus is leading the way with the launch of its lightest stove ever, the Micron III.
Weighing just 58g at a price of EUR69,95, the Micron III is a fol
Silva’s new headlamp Smini Fly has been awarded the ISPO Award for its circular, compact, and functional design.
Primus-Silva, the Swedish outdoor equipment company, has appointed Jonas Sjögren to become its new CEO. Richard Jägrud, who has served as CEO for the past seven years, has decided to leave the company and take on new career challenges. Jonas and the management team of Primus-Silva will work closely together to lead the company into the 2027 growth strategy.
Silva launches new Strive running vests and accessories for trail runners this spring. The Strive Fly is Silva's lightest running vest ever at only 113 grams (size XS), designed for fast runs and races. The Strive 5 and 10 vests features improved fit and optimized storage for long-distance runs or commuting runs. For shorter runs, the flexible Strive Loop running belt is now available.
Primus, the Swedish cooking equipment brand, launches its Service for a Reason program, which encourages outdoor cooking enthusiasts to test their Primus stoves this February and March in preparation for the season ahead. Primus users can troubleshoot issues with their stoves and take advantage of Primus’ free part replacement policy for qualifying parts.
Swedish outdoor cooking brand gives the gift of experiences with three curated collections of outdoor cooking equipment and reusable containers.
We are proud to present ISPO award winner 2023 - Silva Free Series - the world's first true modular headlamp series. More light in a smaller, smoother and more versatile headlamp. It’s got all the cables integrated in the headband for a better experience and optimal cooling for higher performance.
Debuting in 2024, Swedish cooking equipment brand launches the Ulti Stove Systems and Ulti Pots.
Silva Sweden AB has acquired 100% of the shares in Primus AB from Fenix Outdoor AB. The closing of the deal took place today on April 28, 2023.
Primus, the Swedish cooking equipment brand, equips cyclists with all the gear needed to cook high-quality meals with its new Feed Zone collection. Highlights from the Feed Zone collection include a compact stove, coffee and tea press and double-walled steel mug. The entire Feed Zone system packs neatly into a rolltop bag that seamlessly attaches to bike frames or handlebars, or fits in panniers.
In 1933 the Kjellström brothers Björn, Alvar and Arvid, together with Gunnar Tillander, launched the world’s first liquid-filled compass. It marked the start of drive for development that laid the foundations for Silva’s success, and 90 years later still sparks new innovations and product launches.
Silva Sweden AB acquires 100% of the shares in Primus AB from Fenix Outdoor AB. The deal was signed today and closing of the deal will take place on April 28, 2023.
