How can we change this perception and make PR and Communications feel confident measuring and evaluating their work?
We have invited Jesper Andersen, PR measurement expert, and strategy advisor, to discuss this further to help you as a communicator overcome your fears and become a true measurement master.
We have invited Mats Ekström, professor in Media and Communication at Gothenburg University, to talk about the new arena of journalism, the challenges of source validation and how understanding the new journalistic landscape can help you get the impact you desire.
Content is taking a more central and strategic role in organisations. At the same time, many Nordic PR and communication professionals experience difficulties when it comes to delivering engaging, trustworthy, and high-quality content.
Communication connected to corporate social responsibility is highly prioritised in organisations today, but at the same time it’s evident that sustainability communication is a complex subject.
Purposeful communication is more relevant now than ever, and a good way to show how you contribute and influence others to do the same is to talk about it.
The nominations for Mynewsdesk’s annual competition, Nordic PR Awards, is now open! Nominate your department, or another Mynewsdesk customer, who has done a great job with their PR and communications work during 2021.