Join us to discuss effective strategies for building a brand through PR, taking real life examples from impactful tactics from brands like Tony’s Chocolonely and Swedish pharmacy Apotek Hjärtat.
Join us for an insightful 1-hour panel discussion with prominent industry experts who will share key findings from our ’State of Nordic PR and Communication’ report.
Interview with Frida Roberts about creating psychological safety and well-being in organizations. We believe it is our responsibility to address this issue and initiate a broader conversation about the current state of the PR- and Communication industry.
Join us where we will listen to Arash Gilan, the co-founder and CEO of one of the largest marketing companies in the Nordic region, Viva Media talk about the impact of AI and how we can all benefit from starting to experiment, embrace and help to shape its use for our future.
I det här avsnittet av Coffee & Communications kommer vi att träffa Hilde Tunge, Senior Advisor på kommunikationsbyrån Apriil, för att prata om hur man mäter effekten av våra PR- och kommunikationsinsatser och vad vi behöver förstå när vi gör det.
En ny studie från Oxford University Press med titeln ”The Matter of Fact” undersöker hur människor runt om i världen söker information och bedömer dess noggrannhet. Ett fascinerande ämne, med viktiga insikter som kommer att forma hur ditt företag kommunicerar sitt erbjudande, både inom din egen region och internationellt. Företag behöver känna sin publik och veta hur man bäst fångar deras uppmärksamhet. Men vilken källa litar din publik på och anser vara faktisk? Kan det vara äldre medier, sociala medier, online-medier eller tryckta medier? Och hur påverkar detta vad, hur och var du bör kommunicera?
Together with our own Head of PR and Communications Advisor Adam Karseland, we will talk about the most important trends, challenges and opportunities to look out for going into 2023.
How can we change this perception and make PR and Communications feel confident measuring and evaluating their work?
We have invited Jesper Andersen, PR measurement expert, and strategy advisor, to discuss this further to help you as a communicator overcome your fears and become a true measurement master.
We have invited Mats Ekström, professor in Media and Communication at Gothenburg University, to talk about the new arena of journalism, the challenges of source validation and how understanding the new journalistic landscape can help you get the impact you desire.
Content is taking a more central and strategic role in organisations. At the same time, many Nordic PR and communication professionals experience difficulties when it comes to delivering engaging, trustworthy, and high-quality content.
Communication connected to corporate social responsibility is highly prioritised in organisations today, but at the same time it’s evident that sustainability communication is a complex subject.