24 June 2019 09:15

Shortcut Labs closes third successful +$600k crowdfunding campaign

Swedish hardware start-up Shortcut Labs successfully closes their third crowdfunding campaign with more than $600 USD funded by pre-orders of the next generation Smart Button, Flic 2 and the Flic Hub Long range.

21 May 2019 18:52

Shortcut labs reaches $50k crowdfunding goal within 30 minutes

This is the third time Shortcut Labs crowdfunds a product launch and just as many times they’ve delivered. This time the company reached its goal of $50 000 USD within 30 minutes from the start.

21 May 2019 09:00

Shortcut Lab Launching Flic 2 and Flic Hub Long Range

Smart Button inventors Shortcut Labs survives as an independent hardware startup. A flexible and simple product offering that enabled B2B sales saved Flic and with 6 years of wisdom is now launching Flic 2, a come-back to consumer product that commands smart button leadership.

1 March 2019 14:33

The rise of the Buttons

It’s easy to assume we’ve reached the summit of the way we interact with our tech. We’ve gone from simple switches, through to smart phones, then to voice assistants - as evolutionary journeys go, it would seem this journey has reached its peak.
But all is not as it seems. Voice is incredible and thanks to Alexa, Google Assistant and Siri it’s now used by billions of people. It’s incredible, bu

29 January 2019 10:36

Five things we learned at CES 2019

What a start to 2019! For the fifth year running the Flic team went to CES, the global stage for innovation and the world's gathering place for all those who thrive on the business of consumer technologies.
Not only did we get to show hundreds of people what Flic is and open their eyes to the power of using a smart button, but we also got to see first hand some of the latest tech that’s set to

18 October 2018 05:45

Flic and GitHub partner up to make life easier for programmers

Yesterday at GitHub Universe, Flic was featured on stage as part of a demonstration meant to showcase the flexibility of GitHub Actions which was announced on Day 1 of the GitHub Universe conference. Flic is a great example of an IOT solution that helps us extend our platform beyond just software.” Says Sam Lambert, Head of Platform at GitHub.

17 October 2018 16:58

Level-Up Your Presentation Game

Picture the scene… you’ve spent days, maybe even weeks, preparing a presentation to be pitch perfect. You know you’ve got a killer slide deck and you’re ready to ‘wow’ your audience. But then disaster strikes and all your best-laid plans slip by the wayside.
It happens more often than you’d think: your tech doesn’t work properly, the audience is different to who you were expecting, or you’re si

10 October 2018 04:35

Track your soda habits with Flic and Google Analytics

Google Analytics is normally used to track visitors on websites, but with a little creativity and a Flic button, it can be used to track events in the real world.
When Google Analytics launched universal analytics, they also launched a new API, called Measurement Protocol, to send data to Google Analytics from all kinds of places - not just from websites.
Today I will show you how you can us

18 July 2018 11:46

Round2 Capital Partners first investment in Sweden - Shortcut Labs, the creators of Flic smart buttons

Vienna 10 July, 2018
Round2 Capital Partners (EuVECA) GmbH & Co KG announces the signing of an investment agreement with Shortcut Labs AB, Stockholm Sweden. Round2 Capital Partners will provide financing to Shortcut Labs AB in the form of an EUR 600,000 revenue-based loan, an attractive investment alternative that avoids dilution of existing shareholders. This is the fund’s first investment

7 September 2017 11:55

The innovative “Save Me Button” lets you take charge of boring meetings - a unique launch by Clarion Hotel

We’ve all been there - participating in a meeting and zoning out, staring at the smartphone hoping the meeting will end. The conference hotel Clarion Hotel ®, which is part of Nordic Choice Hotels, is now launching a solution called the “Save Me Button” that lets you take control of boring meetings.

21 June 2017 04:40

Wow - that was a successful launch, $200 000 raised in less than 24 hours

Here is how that came to be.
The Flic fans, our brand ambassadors, are the people that made this happen. Many of who have been with us, supporting us from the original launch of the Flic button. You know who you are, and even if you're humble and think you only shared it once on Facebook - you, too, made this happen. THANK YOU.
This was our second launch on Indiegogo. Although there is an ex