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  • Shortcut Lab Launching Flic 2 and Flic Hub Long Range

    Smart Button inventors Shortcut Labs survives as an independent hardware startup. A flexible and simple product offering that enabled B2B sales saved Flic and with 6 years of wisdom is now launching Flic 2, a come-back to consumer product that commands smart button leadership.

  • The rise of the Buttons

    It’s easy to assume we’ve reached the summit of the way we interact with our tech. We’ve gone from simple switches, through to smart phones, then to voice assistants - as evolutionary journeys go, it would seem this journey has reached its peak.
    But all is not as it seems. Voice is incredible and thanks to Alexa, Google Assistant and Siri it’s now used by billions of people. It’s incredible, bu

  • Five things we learned at CES 2019

    What a start to 2019! For the fifth year running the Flic team went to CES, the global stage for innovation and the world's gathering place for all those who thrive on the business of consumer technologies.
    Not only did we get to show hundreds of people what Flic is and open their eyes to the power of using a smart button, but we also got to see first hand some of the latest tech that’s set to

  • Flic and GitHub partner up to make life easier for programmers

    Yesterday at GitHub Universe, Flic was featured on stage as part of a demonstration meant to showcase the flexibility of GitHub Actions which was announced on Day 1 of the GitHub Universe conference. Flic is a great example of an IOT solution that helps us extend our platform beyond just software.” Says Sam Lambert, Head of Platform at GitHub.

  • Level-Up Your Presentation Game

    Picture the scene… you’ve spent days, maybe even weeks, preparing a presentation to be pitch perfect. You know you’ve got a killer slide deck and you’re ready to ‘wow’ your audience. But then disaster strikes and all your best-laid plans slip by the wayside.
    It happens more often than you’d think: your tech doesn’t work properly, the audience is different to who you were expecting, or you’re si

  • Track your soda habits with Flic and Google Analytics

    Google Analytics is normally used to track visitors on websites, but with a little creativity and a Flic button, it can be used to track events in the real world.
    When Google Analytics launched universal analytics, they also launched a new API, called Measurement Protocol, to send data to Google Analytics from all kinds of places - not just from websites.
    Today I will show you how you can us

  • Round2 Capital Partners first investment in Sweden - Shortcut Labs, the creators of Flic smart buttons

    Vienna 10 July, 2018
    Round2 Capital Partners (EuVECA) GmbH & Co KG announces the signing of an investment agreement with Shortcut Labs AB, Stockholm Sweden. Round2 Capital Partners will provide financing to Shortcut Labs AB in the form of an EUR 600,000 revenue-based loan, an attractive investment alternative that avoids dilution of existing shareholders. This is the fund’s first investment

  • Wow - that was a successful launch, $200 000 raised in less than 24 hours

    Here is how that came to be.
    The Flic fans, our brand ambassadors, are the people that made this happen. Many of who have been with us, supporting us from the original launch of the Flic button. You know who you are, and even if you're humble and think you only shared it once on Facebook - you, too, made this happen. THANK YOU.
    This was our second launch on Indiegogo. Although there is an ex