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Building brand engagement at trade shows

Video   •   Oct 01, 2019 10:48 CEST

How do you create buzz and deliver a memorable brand experience at trade shows? Together with Sandvik, we created a touch-screen game in which attendees could compete with each other around a technical topic. Not only did it create a lot of attention, but Sandvik was able to capture more than 600 new qualified sales leads in just a couple of days.
License Creative Commons Attribution (?)
Video length 0:42

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