Video - 11 November 2019

Can you save your CFO from the software licensing sharks?

Unexpected software licensing costs. They can take a bite out of any company's budget. Whether you're underpaying for too many users or overpaying for dead accounts, vendors like Microsoft, SAP and Oracle can "smell blood" in the water and hit your company with hefty fines. In this online teaser, we challenge CIOs and CTOs to save their CFO from hefty fines in a fun quiz that raises key issues.

License: Creative Commons Attribution
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File format: .mp4
Length: 0:15

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David Gray

Press contact Founder and Creative Director david@open.se +46 8 313 620

Gunilla Lundström

Press contact CEO & Partner CEO, Account Director and Managing Partner gunilla@open.se + 46 70 29 27 114

Targeting CFOs and CTOs with a digital campaign featuring sharks

Many companies today are under-licensed on their software and risk paying hefty fines to the big vendors. But top execs are not always aware of the problem. Together with Snow Software, providers of tools to track usage, we developed a LinkedIn and Facebook campaign to call attention to the problem. The aim was to capture the hearts and minds of hard-to-reach CFOs and CTOs – and generating leads.

We help Scandinavian brands tell their stories and succeed across borders.

Open is an independent brand communications agency that focuses on complex international projects and works primarily in English.

We combine insightful strategic thinking, Scandinavian design and emotional storytelling to activate brand experiences across a range of channels.