Swedish organic brands bring Nordic innovation to London

Swedish organic producers are returning to London on 16–17 September, as Organic Sweden and ten Swedish organic food companies take part in the Natural & Organic Food Show at ExCeL London. The delegation will showcase new products and Swedish organic innovation, while meeting UK retailers, distributors, foodservice operators and other industry stakeholders to explore new business opportunities.

Following a positive response at the Natural & Organic Products Expo in 2025, Organic Sweden is returning to London with companies representing three key areas of Swedish organic food: innovations from Swedish organic farming, plant-based organic products, and healthy indulgence.

– Sweden is known for its clean nature and healthy way of life, and we believe our organic food reflects that heritage. Our approach is simple: our additives are forest, wind and fresh water. But Swedish organic food is not just about purity – it is also about innovation, quality and great taste, Charlotte Bladh André, CEO, Organic Sweden.

From Swedish organic innovation to the UK market

The ten participating companies span a diverse range of organic products, from ingredients and products rooted in Swedish agriculture to plant-based foods and healthier snacks and treats.

The range includes organic oat products and ingredients, foods made from Swedish-grown pulses, organic jams and marmalades made with berries such as blueberries and lingonberries, as well as organic crisps, bean-to-bar chocolate and vegan protein and energy bars.

– We are bringing ten Swedish organic companies to London, with products that we believe have strong potential in the UK market – from organic blueberry and lingonberry jams and marmalades, to Swedish oat products, plant-based foods and healthy bars. These are products rooted in Swedish ingredients and food culture, but developed with today’s consumers in mind. We are excited to introduce them to UK buyers and explore where they could fit into the market, Charlotte Bladh André, CEO, Organic Sweden.

The Swedish presence at Natural & Organic Food Show reflects a broader ambition to strengthen the connection between Swedish organic producers and international markets, while demonstrating how organic food can combine environmental responsibility with innovation, quality and consumer appeal.

Organic Export UK

The participation at Natural & Organic Food Show is part of Organic Export UK, a three-year export initiative led by Organic Sweden during 2024–2026. The initiative aims to increase exports of Swedish organic food to the UK by connecting Swedish food companies with UK retailers, distributors and buyers through trade fairs, business trips and targeted marketing activities. Organic Export UK is partly funded by the European Commission and is carried out in close cooperation with participating Swedish export companies.

Participating companies: Berte Qvarn, Biofood, DIG, Fazer Mills, Swedish Wholefoods, Moonvalley, Nordic Chocolate, Oh Mungood, Svenska LantChips and Torfolk Gård.