Pressmeddelande -

Buyers can test drive vehicle videos on Danish car site - e-Bay subsidiary BilBasen is powered by Picsearch

STOCKHOLM, Sweden, 20 November 2008 - Denmark's largest and most visited automotive site, BilBasen has teamed up with Swedish multimedia technology provider Picsearch to offer users the ability to sell their cars using video to advertise on BilBasen.dk.

In addition to textual descriptions and pictures, users can also upload videos of vehicles being offered for sale. Already rich with features that allow users to find specific cars based on criteria such as color, location, model, mileage and price range, the BilBasen site will now also allow buyers and sellers the ability to bridge the information gap and expedite the sale process through video publishing.

BilBasen CEO Claus H. Andersen said, "The ability for our users to upload video extends the BilBasen product offering, ensuring our position as the number one Danish auto portal. Any seller can make a video, which through the Picsearch platform, is easy to upload - even mobile uploads, making us a more attractive choice. Savvy buyers expect the best possible information before making purchasing decisions."

While video car reviews and test drives are becoming increasingly prevalent channels for new vehicle information and promotion, use of user-generated content in the used vehicle industry is still in its infancy. As vehicle shoppers are moving online the need to engage them in the digital space also increases; videos will allow more accurate, efficient and relevant targeting for potential buyers.

Robert Risberg, Picsearch's CEO said, "It has long been our goal to offer the best technical solutions to industry leading sites. We are privileged to partner with a forerunner like BilBasen, and look forward to the next stages of our cooperation."


About Picsearch
Picsearch AB (publ) is a premium provider of online video and multimedia search services. Picsearch's flexible and reliable video solutions power the video services of market leading businesses online. Picsearch multimedia search services are market leading in relevancy and family friendliness and power numerous leading Internet sites as well as its own Internet properties. Picsearch was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit http://about.picsearch.com.


About BilBasen
BilBasen ApS provides e-commerce information and online automotive auction and vehicle classified ads services. BilBasen.dk has more than 450.000 unique users every month, and has at the moment more than 85.000 cars for sale. The company is based in Arhus, Denmark and, along with Blå Avis A/S, an online classifieds site, was recently acquired by eBay Inc. Homepage: www.bilbasen.dk



For more information please contact:
Carl Sarnstrand, Communications Manager at Picsearch
Tel: +46 73 204 14 79
E-mail: carl.sarnstrand@picsearch.com

Claus H. Andernsen, CEO, BilBasen ApS
Tel: +45 21 73 27 18
E-mail: claus@bilbasen.dk

 

Ämnen

  • Ekonomi, finans

Kategorier

  • bil
  • bilar
  • car
  • vehicle
  • user generated
  • användargenererat
  • video community
  • videosök
  • web-tv
  • webb-tv
  • picsearch
  • bilbasen

Regioner

  • Skåne

Kontakter

William Whittingham

Presskontakt Manager Key Accounts Manager Key Accounts 08-641 22 30

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